Franchising

HB Protein Smoothies signs five-unit Nevada and Utah development deal

Source: HB Protein Smoothies

November 3, 2026

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Justin and Tarrah Long have signed a five-unit development agreement with Scottsdale, Arizona-based HB Protein Smoothies to open restaurants in the Las Vegas region and Utah.

The Southern Utah-based couple is working with real estate teams to identify locations. They plan to open their first shop in St. George, Utah, followed by expansion into the Las Vegas market.

"We're a healthy, active, outdoor community, and we saw an opportunity to bring people something convenient, healthy and delicious that aligns with that lifestyle," Justin Long said in a press release.

The agreement follows recent franchise development deals in South Florida. The company also hired Tyler Doolittle as director of real estate and openings to oversee franchise strategy, site selection and restaurant openings.

Backed by Fransmart, HB Protein Smoothies promotes a streamlined franchise model designed to minimize overhead and staffing requirements.