Franchising
HB Protein Smoothies signs 6-unit South Florida franchise deal
September 22, 2026
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ClaudeHB Protein Smoothies signed a six-unit development agreement with franchisee Bob Morris to expand in South Florida. The deal marks the Scottsdale, Arizona-based brand's fourth multi-unit Florida signing since March.
Morris, who has operated multi-unit locations for Planet Fitness and 7 Brew Coffee, will open five locations in Broward County and one in Martin County. He cited the brand's simple operating model, limited menu and low labor requirements in a press release. He also said the concept has potential for second-generation real estate, allowing franchisees to consider spaces outside Class A properties.
HB Protein Smoothies, backed by Fransmart, recently hired Tyler Doolittle as director of real estate and openings as it continues its franchise-driven expansion. The company has signed more than 10 franchisees, with approximately 250 locations in development.
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