Franchising
Hawaiian Bros signs 52-unit Florida development deal
October 16, 2026
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ClaudeHawaiian Bros Island Grill has signed a 52-unit development agreement with Southern Rock to enter Florida.
Led by Max Piet, Southern Rock plans to develop restaurants in Jacksonville, Gainesville, Tampa and Orlando over the next six years. Twenty-four locations are planned within the first three years.
The agreement is one of Hawaiian Bros' largest development commitments and establishes a new growth pipeline in Florida.
Southern Rock currently owns 200 restaurants across 13 states as a franchisee of McAlister's Deli and Dave's Hot Chicken.
"Max knows these Florida markets extremely well, and Southern Rock has an impressive track record of building and operating successful multi-unit restaurant businesses at scale," Hawaiian Bros. senior vice president of development Grant Kreutzer said in a press release.
Based in Kansas City, Missouri, Hawaiian Bros owns and operates more than 80 restaurants across 14 states.
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