At Condado Tacos, Sara oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization centered on loyalty and customer insights. Prior to Condado, Sara worked agency-side, where she began her career in performance media and built a strong foundation in driving measurable growth.
by Sara Kear — CMO, Condado Tacos
Sara Kear, CMO of Condado Tacos, describes how the team transformed a typical margarita campaign into an interactive experience to drive sales.
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