How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Biggest challenge for breakfast daypart is converting eat-at-home consumers

Americans spend only 12 minutes eating breakfast; those 12 minutes should be seen as precious by restaurant operators.

How to maximize your supply chain strategy

by Alicia Kelso — Editor, QSRWeb.com

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Panera commits to ‘clean ingredients’ by 2016

by Alicia Kelso — Editor, QSRWeb.com

The bakery-cafe chain is on a 'mission to help fix a broken food system.'

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

by Alicia Kelso — Editor, QSRWeb.com

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

How to keep pace with changing flavor trends

by Alicia Kelso — Editor, QSRWeb.com

Customers' preferences are more sophisticated than ever, and should be considered in the R&D process.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Steady optimism rises from the NRA Show floor

by Alicia Kelso — senior editor, QSRweb.com

Most exhibitors agreed this year’s traffic provided better quality leads.

5 mistakes to avoid from your restaurant's mobile presence

If you want your potential customers to find your restaurant, you have to make sure your contact information and address is visible.

Smashburger named top brand, Fazoli’s CEO named top exec for 2014 Fast Casual Top 100 Movers & Shakers

Criteria included innovation, growth, social responsibility and overall contribution.

Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

The two components of customer service training

by Shep Hyken — CAO, Shepard Presentations

Ongoing training keeps customer service skills and strategies fresh and in the forefront of employees' minds.

Noodles and Company plans to accelerate catering, dinner focus

by Alicia Kelso — Editor, QSRWeb.com

Catering sales in test markets have reached 1 to 4 percent of sales, without much marketing.

Why restaurants can't ignore technology

An online or in-app ordering platform will boost throughput, as will a mobile payment app.

Panera CEO: We've got to reduce friction with customers

by Alicia Kelso — Editor, QSRWeb.com

The company will add more catering locations, which is expected to contribute to the bottom line in the coming years.