Video: Pie Five VP shares strategy on connecting with millennials

 
Dec. 2, 2015

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

"We are even on SnapChat," she said. "The ones we've been focused on more recently are SnapChat, Pinterest and YouTube mainly because of the visuals. So, wherever we can do visual ads those seem to be better for us, so we can give them that visual of pizza."

Coy also chatted about a new app the chain is planning to roll out.

 

 


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering


Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

C-Speak: Is your audit program helping you attract customers?

Watch this video interview with a foodservice expert to learn why so many audit programs fail and what brands should know when searching for, designing and implementing their own plans.

Sponsored by: The Steritech Group

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Dickey's CIO: Technology isn't just a tactic

Laura Rae Dickey sat down at the annual 2016 Fast Casual Executive Summit in Data Point, California, to give an inside look at Dickey's technology strategy, which began to take shape in 2008.

Penn Station CEO: We need 3 things to grow

Craig Dunaway of Penn Station East Coast Subs talks about franchise growth challenges, customer engagement and labor processes at the 2016 Fast Casual Executive Summit in Dana Point, California.

C-Speak: Driving local competition with authenticity

Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.

Sponsored by: Fishbowl

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Habit Burger CMO chats about taking the California brand national

Matt Hood, CMO of Habit Burger Grill, chats with Tim Tang about what it takes to expand a regional concept nationwide.

Focus Brands president: 'Restaurant business is complicated'

The president of Focus Brands sums up his views on the state of the restaurant industry.

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

Freebirds talks mobile innovation at CONNECT Mobile Innovation Summit

Freebirds' VP of Marketing Erin Levzow talks with Hughes' Tim Tang about the importance of mobile for both the business and the customer.

Reaching a dual audience: Naf Naf COO discusses brand success

Frank Weiner, COO of Naf Naf grill discusses, the brand's ability to overcome challenges


Related Content


Latest Content

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES