Video: Why COO describes Blaze Pizza as a technology 'fast follower'
In this video interview, Jim Mizes, COO of Blaze Pizza, discusses with Hughes' Ricardo Belmar how the brand uses technology to reach his customers.
The chain not only taps social media marketing, but it is developing a mobile app to better serve customers, specifically millennials.
"We like to say we are a fast follower," he said. "We don't want to be on the leading edge or the bleeding edge."
Watch the interview to find out why.
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Sponsored by: Fazoli's
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