
October 21, 2026
New York City-based Harlem Shake signed a master franchise agreement with Franchise India and FranIndia to develop 75 units across multiple markets in India.
The agreement calls for expansion through regional master franchise and area-development models. Harlem Shake also is seeking franchise partners and investors interested in bringing the brand to additional markets.
"India represents an important growth opportunity for Harlem Shake as we begin to expand our presence internationally," founder and CEO Jelena Pasic said in a press release.
In the United States, Harlem Shake has three franchise restaurants under development in Philadelphia, Manhattan's Upper West Side and Williamsburg, Brooklyn. The brand also operates its flagship location in Harlem and a restaurant in Brooklyn's Park Slope.