BuzzFeed exec schools restaurateurs on mastering customer engagement
BuzzFeed publishes at least 600 pieces of content each day and learns from each of those interactions, said Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed.
"We make small bets based on this constant feedback loop," she said during her 15-minute presentation at the annual Fast Casual Executive Summit in Dana Point, California, where she shared social media and customer engagement tips with restaurateurs.
Watch her presentation below.
For more information on improving the customer experience, visit The Interactive Customer Experience Association. Its mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. (The Association's website, icxa.org, is a sister site to this one.)
The Restaurant Franchising and Innovation Summit brought together 200 restaurant industry execs for networking, learning and giving back to the community.
Freshii Vice President of Marketing Melissa Gallagher gives the acceptance speech on behalf of Freshii, which took the top spot on the 2018 Fast Casual Top 100 Movers & Shakers list.
Sponsored by: Taylor Company
Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.
Amanda Cohen, founder of NYC's Dirt Candy, chats with Fast Casual about why she doesn't allow tipping in her restaurant.
Carla Hall shares with FastCasual what she wishes she would have done differently and if she'll give the fast casual business another try.
Dairy Queen's Kim Brastad discusses the use of virtual reality and gamification in the chain's training program.
Sponsored by: Hughes
The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.
Susan Taylor, director of franchise operations at Jamba Juice,
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.