BuzzFeed exec schools restaurateurs on mastering customer engagement
BuzzFeed publishes at least 600 pieces of content each day and learns from each of those interactions, said Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed.
"We make small bets based on this constant feedback loop," she said during her 15-minute presentation at the annual Fast Casual Executive Summit in Dana Point, California, where she shared social media and customer engagement tips with restaurateurs.
Watch her presentation below.
For more information on improving the customer experience, visit The Interactive Customer Experience Association. Its mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. (The Association's website, icxa.org, is a sister site to this one.)
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
The Cincinnati Reds scored a home run with Apex Supply Chain technologies' "click-and-collect" foodservice system last season, paving the way for widespread use by restaurant concepts of all varieties.
Sponsored by: Apex Supply Chain Technologies
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.
C-Speak: How Hopdoddy relies on tech to customize training, showcase brand culture, streamline openings
Hopdoddy Burger Bar has taken every aspect of workforce management digital to enhance its in-person training, onboarding, and management procedures.
Sponsored by: HotSchedules
Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.
Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.
Natalie Anderson Liu, Mooyah's VP of marketing, chats with Cherryh Cansler about how the cash infusion from the chain's new owner, an Affiliate of Balmoral Funds LLC and Gala Capital Partners, will help the brand grow.
The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.
Jim Bitticks, VP, operations and training for Blaze Pizza, takes the stage to accept first place in this year's Fast Casual Top 100 Movers & Shakers.
Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...