BuzzFeed exec schools restaurateurs on mastering customer engagement

BuzzFeed publishes at least 600 pieces of content each day and learns from each of those interactions, said Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed.

"We make small bets based on this constant feedback loop," she said during her 15-minute presentation at the annual Fast Casual Executive Summit in Dana Point, California, where she shared social media and customer engagement tips with restaurateurs.

Watch her presentation below.

Click here to registerfor the  2017 Summit, Oct. 22-24 in Nashville.

For more information on improving the customer experience, visit The Interactive Customer Experience Association. Its mission is to help brands apply technology to the goal of creating transcendent customer experiences. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere. (The Association's website, icxa.org, is a sister site to this one.)


Topics: Customer Service / Experience, Fast Casual Executive Summit


FAT Brands CEO discusses third-party delivery

FAT Brands CEO discusses third-party delivery

FAT Brands CEO Andy Wiederhorn talks with Cherryh Cansler of Fast Casual about his push for delivery in his keynote speech at the Restaurant Franchising & Innovation Summit in Europe.

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

‎Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.

Sponsored by: Hughes

MOD Pizza CEO on the business advantages of doing good

MOD Pizza CEO on the business advantages of doing good

MOD Pizza CEO Scott Svenson sits down with Pizza Marketplace Editor Shelly Whitehead to provide some background on how some of society's most marginalized people have ended up making MOD one of the most successful U.S. pizza brands.

BurgerFi introduces drive-thru; delivery technology to come

BurgerFi introduces drive-thru; delivery technology to come

Charlie Guzzetta from BurgerFi talks about the success of the brand since opening its first location in 2011, and the technology that will drive the brand through to the future.

Is Wow Bao changing the meaning of self-ordering kiosks?

Is Wow Bao changing the meaning of self-ordering kiosks?

Wow Bao's Geoff Alexander reveals customer acceptance of the brand's self-ordering kiosks and use of pick-up cubbies.

The MAC DADDY

The MAC DADDY

Rapid Fired Pizza Introduces the MAC DADDY

Sponsored by: Rapid Fired Pizza

Restaurant execs descend on Louisville, share tips for success, help local community

Restaurant execs descend on Louisville, share tips for success, help local community

The Restaurant Franchising and Innovation Summit brought together 200 restaurant industry execs for networking, learning and giving back to the community.

Social media expert: 'Don't waste time on fake influencers'

Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.

Dirt Candy founder: Why tipping is sexist, racist, misogynistic

Dirt Candy founder: Why tipping is sexist, racist, misogynistic

Amanda Cohen, founder of NYC's Dirt Candy, chats with Fast Casual about why she doesn't allow tipping in her restaurant.

'The Chew's' Carla Hall talks lessons learned from her defunct fast casual brand

'The Chew's' Carla Hall talks lessons learned from her defunct fast casual brand

Carla Hall shares with FastCasual what she wishes she would have done differently and if she'll give the fast casual business another try.

Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Jeff Bradbury- Hughes interview with Brian Bailey- Ichor

Quiznos VP: 'Big data key to growing brand'

Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Why fast casuals should ditch plastic straws

TOPIC CENTERS



Featured Topic