Operations

Rōti Modern Mediterranean launches London ghost kitchens, expands Atlanta footprint

Source: Rōti Modern Mediterranean & Edible Brands

May 15, 2026

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Rōti Modern Mediterranean has opened four ghost kitchens in the United Kingdom and suburban Atlanta as part of its continued expansion strategy. The brand, which is part of Edible Brands, launched three delivery-only kitchens in London and one in Smyrna, Georgia.

"Atlanta is about building depth in a market we not only work in, but live in and believe in. London is about proving this brand can travel," Matthew Walls, president and chief stores officer of Edible Brands, said in a press release.

To coincide with the openings, Edible Brands will launch Global Rōti Day on May 19. The promotion will feature a one-day, buy-one-get-one offer on chef-curated bowls available in-store, online, through the Rōti app and via third-party delivery platforms including DoorDash, Uber Eats and Grubhub.

The first 50 guests at Rōti's 17 traditional storefront restaurants will also receive a limited-edition tote bag and free beverages for a year. Customers ordering from the brand's delivery-first kitchens in London and Atlanta will receive $5 off their next order through the app or online.

Founded in 2007, in Chicago and acquired by Edible Brands in 2025, Rōti said its London debut and Atlanta-area growth reflect a broader strategy centered on entering markets through a mix of traditional storefronts and delivery-focused kitchens, allowing the brand to build demand while meeting customers through digital ordering channels.