How to use digital platforms to earn more profits

by Alicia Kelso — Editor, QSRWeb.com

Privy's co-founder gives pointers on which digital mediums can best help make the most money for restaurants.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

Vine vs. Instagram Video: Which platform is best for restaurants?

by Cherryh Cansler — Publisher, FastCasual.com

Video marketing may be the future of social media.

4 ways to control your online presence

Using third-party websites like Yelp and Yahoo - the right way- will help attract customers.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How restaurants can win at gamification

If done correctly, gamification can engage customers and help restaurants grow their businesses.

Mobile payments tour stops at Canadian Starbucks

A press tour studies the mobile payments landscape in Canada.

How a Boston fast casual increased sales via mobile payment app

by Cherryh Cansler — Publisher, FastCasual.com

Revenue increased 17 percent at Sebastians Cafe one month after launching a branded LevelUp mobile payment and loyalty app.

Infographic: 'This Mobile Life'

Smartphones have become the technology of choice for consumers searching for, ordering from and connecting with restaurants.

Mobile payments a hot topic at Fast Casual Executive Summit

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant operators will learn how and why to embrace mobile payments.

5 reasons why your mobile site is failing

Poorly designed mobile websites can be more of a detriment to your company, than a boon for business

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…

Why Firehouse, Jason's Deli rely on customer analytics

It's important to understand who your customers are, so you can better evaluate how to get close to them.

Why measuring social media is key to growing fast casual pizza brands

Pizza brands should turn to social intelligence to examine their brand reputation and operational performance by location.

How Instagram helped family-owned fast casual build customer loyalty

The small restaurant brand now has 1,000 followers.

Portals vs. non-portals: Which is best for online ordering?

Restaurants typically use two formats for online ordering: Portals — or multirestaurant sites that list restaurants alongside their competition — and full…

6 tips to pump up delivery, carryout orders

Special discounts for pick-up orders, free items with group orders and customers loyalty programs are all efficient techniques.

Chipotle Twitter Hack: Hit or Miss?

By Gabby Shock, community manager,  Barkley