Digital strategy produces 119% jump in Tijuana Flats' online ordering

by Brenda Rick Smith — Editor, Networld Media Group

A simplified website, local SEO optimization, Pandora ads and special events for bloggers helped lift sales and drive traffic to Tijuana Flats stores.

Of note on social media: Panda Express 'joy spotting' campaign

by Brenda Rick Smith — Editor, Networld Media Group

An eight-hour social media campaign yielded a 389-percent increase in mentions of the brand on Twitter and a 24-percent increase in followers.

Technology, desire to connect with customer drives Buffalo Wild Wings' success

by Brenda Rick Smith — Editor, Networld Media Group

Based on customer research and feedback, Buffalo Wild Wings invested significantly in defining, delivering and enhancing its brand experience using technology.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

Leveraging mobile payments and customer experience

by Will Hernandez — Editor, NetWorld Media Group

How does mobile technology fit into the overall customer experience when consumers interact with their favorite brands?

Will the shift from credit cards to mobile payments be good, bad, or neutral?

Will the shift from credit cards to mobile payments be good, bad, or neutral for the restaurant industry?

Prognostication: 2015 menu trends

by Alicia Kelso — Editor, QSRWeb.com

Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in…

Big brands capture big social media share, but smaller brands get the love

by Brenda Rick Smith — Editor, Networld Media Group

It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most…

Nine keys for driving speed of service

by Brenda Rick Smith — Editor, Networld Media Group

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

If you build it, they won't come

by Alicia Kelso — senior editor, QSRweb.com

Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.

How your mobile payment app can cost you customers and ding your reputation

Without a thoughtful approach to user experience, staff training and enticing loyalty incentives, brand apps are doomed to failure.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than…

Apple Pay explodes onto the scene

by Will Hernandez — Editor, NetWorld Media Group

Apple intros mobile wallet capabilities that combine NFC, Passbook and Touch ID. Company has support from banks, major card issuers and retailers.

Panera ready for Apple Pay

by James Bickers — Editor, Networld Alliance

Panera Bread will be among the first to accept Apple Pay when it rolls out in a few weeks.

Restaurants tap into the selfie trend

by Alicia Kelso — Editor, QSRWeb.com

Selfies that include brand references are an implied testimonial, and brands are wise to tap into the trend.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

#CONNECTsummit14: Smartphones are 'remote control for life'

by

Smartphones are the "remote control for life," especially for Millennials.

Summit will help fast casual restaurants 'think mobile first'

CONNECT Mobile Innovation Summit coming up Aug. 18-20 will feature the CEOs of Firehouse Subs and McAlister's Deli.