The best social media strategies depend on experimentation

by Alicia Kelso — Editor, QSRWeb.com

The key to any marketing strategy is having compelling content; this is especially true on social media.

What Panera 2.0 means for all operators

Panera 2.0 is two new customer experiences in one.

3 reasons why restaurants need mobile, cloud technology

Restaurants must weave mobile and cloud technology into a single command center that can run a global franchise or a local restaurant.

Seamless dining: The gamified restaurant experience

If done correctly, gamification can create a loyal customer base, attract new diners and promote efficiency.

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

How Jersey Mike's new mobile app is increasing sales

by Alicia Kelso — Editor, QSRWeb.com

Customers use the app to manage their loyalty points and for ordering.

April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

Using mobile to retain staff, improve customer service

Mobile devices that employees already use can give companies a better way to connect with their frontline employees.

Digital, food, Oprah highlight Starbucks' Shareholders Meeting

by Alicia Kelso — Editor, QSRWeb.com

The beer and wine tests are going better than expected and will be expanded to multiple cities.

Why now is the right time for mobile ordering

With consumer adoption at the right threshold, restaurants can put their brands in the pockets of millions of customers.

Taking action: Converting mobile users into loyal customers

Restaurants must allow mobile users to control mobile interaction.

Dutch mobile payment company hoping to help US restaurateurs save on processing fees

Most mobile payments are usually for low amounts but use a processing infrastructure designed 40 years when payments were high.

Leveraging your network for effective marketing strategies

by Alicia Kelso — Editor, QSRWeb.com

If you thank your loyal customers and show you appreciate them, most of the time they will return.

Best practices for digital commerce success

Finding the right partner for enabling digital commerce and loyalty is really just the first step for a successful mobile strategy.

Starbucks 'uniquely positioned' as consumers shift to digital

The company processed 2-plus million new Starbucks card activations a day leading up to Christmas.

NRA: Embracing technology, menu trends key in 2014

by Cherryh Cansler — Publisher, FastCasual.com

The industry will employ 13.5 million in 990,000 units, and restaurant job growth will outpace the overall job growth rate.

How Earl of Sandwich is beating bigger brands through mobile marketing

by Cherryh Cansler — Publisher, FastCasual.com

A new mobile system allows the chain to engage customers on a one-to-one level.

5 ways to build a strong brand across all markets

Market content to specific customers by incorporating geo-location data into your website.

'Tis the Season for mGifting and rewarding

Sending gift cards via digital and mobile channels has increased eight times since 2012.