New beverages, food give Starbucks a lift in Q3

by Brenda Rick Smith — Editor, Networld Media Group

Food sales drove two points of comp growth in the U.S., and the breakfast sandwich platform surged 40 percent.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

LevelUp's new StartUp program aimed at limited-service restaurants

by Will Hernandez — Editor, NetWorld Media Group

Consumers don't become comfortable making mobile payments until their third transaction.

Schlotzsky's cracks top five in app store restaurant category

by Brenda Rick Smith — Editor, Networld Media Group

Loyalty app is the centerpiece of Schlotzsky's effort to connect with Millennials.

Moe's finds a sweet spot with contextualized tweets, increased digital spend

by Brenda Rick Smith — Editor, Networld Media Group

A well-timed tweet helped drive home Moe's brand message and engage customers.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

LevelUp: Consumers increase spending with iBeacon technology

by Will Hernandez — Editor, NetWorld Media Group

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

Will Panera add small order delivery as part of 2.0 push?

by Alicia Kelso — Editor, QSRWeb.com

During the company’s shareholder meeting last week, CEO Ron Shaich talked about expanding growth vehicles.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

5 mistakes to avoid from your restaurant's mobile presence

If you want your potential customers to find your restaurant, you have to make sure your contact information and address is visible.

Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

Why restaurants can't ignore technology

An online or in-app ordering platform will boost throughput, as will a mobile payment app.

Panera CEO: We've got to reduce friction with customers

by Alicia Kelso — Editor, QSRWeb.com

The company will add more catering locations, which is expected to contribute to the bottom line in the coming years.