Fast Casual Executive Summit to address new operating landscape

by Valerie Killifer — senior editor, NetWorld Alliance

September 8, 2010

It has taken the fast casual segment more than 20 years to establish itself as a restaurant category leader. Now that it has, operators are continuing to…

Big-name food trucks hitting the road

September 8, 2010

What began as a modest neighborhood hot dog slinger has snowballed into a full-fledged craze glorified on The Food Network and emulated by big-name chains…

Garbanzo Mediterranean Grill partners with Mocapay

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September 6, 2010

Garbanzo Mediterranean Grill has entered into a strategic partnership with Denver-based Mocapay for its mobile marketing solutions, to be used at Garbanzo’s…

Einstein Bros. partners with Starlight Children's Foundation

August 31, 2010

Einstein Bros. Bagels has signed a partnership with Starlight Children's Foundation to sponsor a Fun Center mobile entertainment unit in each Starlight…

BBI digital branding campaign deemed a success

August 26, 2010

Beautiful Brands International, which launched a digital branding initiative for Camille's Sidewalk Cafe and FreshBerry Frozen Yogurt Cafe, announced that the…

Jamba Juice swipes for charity

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August 25, 2010

Jamba Juice has announced the launch of “Sip to Support,” a 10 percent give-back swipe card fundraising program, as part of the company's commitment to…

Central Florida readies for another Buffalo Wild Wings

August 23, 2010

Clermont will be the location for the seventh Buffalo Wild Wings Florida location, set to open Aug. 27. Sunshine Restaurant Corp. is the Central Florida…

Qdoba has a cure for 'Burrito Boredom'

August 23, 2010

Qdoba Mexican Grill has launched a national campaign to help "cure burrito boredom." The company created an advocacy group called "Food Lovers Fighting Burrito…

California Tortilla to host 16th annual Pop-Tart Day

August 18, 2010

Just a few days after the opening of the highly anticipated Pop-Tarts World in New York City, California Tortilla is giving pop-tart enthusiasts another reason…

UFood Grill forms partnership with HealthCorps to fight teen obesity

August 16, 2010

UFood Restaurant Group Inc. has announced that it has created a cause marketing partnership with HealthCorps Inc., a New York-based national non-profit…

Moe’s invests in local-store marketing strategy

by Valerie Killifer — senior editor, NetWorld Alliance

August 12, 2010

As part of its initiative to refresh in Moe's Southwest Grill, the restaurant chain has invested more than $250,000 in a new grassroots marketing effort to…

Jamba Juice enters multi-year partnership with WNBA

August 4, 2010

The Women's National Basketball Association and Jamba Juice have entered into a comprehensive multiyear relationship – Jamba Juice's first with a professional…

Chipotle's kids' menu added in Minnesota

July 26, 2010

Chipotle Mexican Grill first introduced its kids' menu in Denver last year and has since increased its availability, including a recent debut in Chicago.

Fast Casual Executive Summit to shake up industry segment

July 26, 2010

With the theme of Shaken, Not Stirred, the 2010 Fast Casual Executive Summit has been designed to take restaurant-industry operators out of their comfort zones…

Sweet Tomatoes fundraiser brings in $70,000 for Easter Seals

July 21, 2010

Souplantation & Sweet Tomatoes announced that their annual Easter Seals Fundraiser raised $70,000 — the largest amount collected since the start of the…

Tropical Smoothie Café’s National Flip Flop Day Campaign $310,000

July 21, 2010

Tropical Smoothie Café's third annual National Flip Flop Day fundraiser has set a donation record for the chain, which was able to collect $310,000 for Camp…

Quiznos ads go from talking ovens to singing animals

July 19, 2010

Quiznos has debuted a new national broadcast advertising campaign featuring three cats – nicknamed the "Singimals"– singing the features of Quiznos new $5, $…

Chipotle increases junk e-mail fundraiser to $100,000

July 18, 2010

Chipotle Mexican Grill has decided to double its donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.

Chipotle marketing focus to surround Food with Integrity

July 6, 2010

Chipotle Mexican Grill has introduced new marketing programs that include advertising, a revamped website, and new packaging aimed at better communicating its…

Zaxby's celebrates 20 years with search for biggest fan

July 5, 2010

To celebrate its 20th year, Zaxby's is courting its fans and encouraging them to document their passion for the brand with its Zaxby's Fanatic Video Contest at…