Marketing News
Chipotle wraps burritos in gold
February 28, 2011
To celebrate the 18th anniversary of its focus on using high quality ingredients, Chipotle Mexican Grill is wrapping its burritos in gold.
read nowPanda Express founders pledge $2.5 million
February 28, 2011
Andrew and Peggy Cherng, founders of Panda Restaurant Group, have pledged $2.5 million to Cal Poly Pomona's Collins College of Hospitality Management.
read nowBruegger's Bottomless Mug campaign raises $90,000
February 28, 2011
Bruegger's announced it will donate approximately $90,000 to Children's Miracle Network Hospitals as a result of its "Bottomless Mug" campaign, which ran from…
read nowSchlotzskys returns three chee-zy promo
February 28, 2011
Schlotzsky’s has returned its Cheezy Three-zy sandwiches, -- the Chicken & Bacon Smoke Cheezy, Turkey & Bacon Smoke Cheezy and Ribeye Steak &…
read nowGarbanzo uses Facebook to launch customer-diet initiative
February 23, 2011
Garbanzo Mediterranean Grill introduced its Mediterranean Middle Meltdown (MMM) Diet initiative in early February on the company’s Facebook page.
read nowBoston Market completes restaurant upgrades
February 21, 2011
Boston Market has announced that 400 of the company’s restaurants have completed upgrades meant to enhance the customer experience, increase sales and reduce…
read nowGenghis Grill promo to track 54 contestants
February 17, 2011
Genghis Grill’s Health Kwest campaign will track the journey of 54 contestants vying to win $10,000.
read nowTom & Eddies donates opening-week proceeds
February 15, 2011
Tom & Eddie’s will donate $4,000 made during opening week of its Geneva, Ill., restaurant to two local organizations – the Geneva Academic Foundation (GAF…
read nowFirehouse pits sub against sub
February 14, 2011
Firehouse Subs is hosting its first sub vs. sub “Chompetition," a nationwide battle for the chain's supreme specialty sandwich.
read nowRestaurant.com reaches 18K milestone
February 10, 2011
Restaurant.com, which connects eateries to diners nationwide, has added its 18,000th restaurant partner. In conjunction with the milestone, diners also have a…
read nowEinstein Bros. prolongs National Bagel Day
February 9, 2011
National Bagel Day was Feb. 9, but Einstein Bros. Bagels and Noah's Bagels are celebrating through Feb. 14 by offering Facebook fans a free new bagel thin…
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SNAP launches social media-based loyalty program
February 9, 2011
Social Network Appreciation Platform (SNAP) has launched a Web-based platform that integrates traditional in-store loyalty programs with popular social media…
read nowTropical Smoothie Café to offer two tickets to paradise
February 6, 2011
Tropical Smoothie Cafe? customers will have the opportunity to escape the cold during the its Summertime Somewhere promotion. Running Feb. 7 through May 1…
read nowCaribou Coffee cups to feature winning phrases
February 3, 2011
Caribou Coffee is unveiling coffee cups that feature the winning phrases of a consumer-generated contest to find out what their customers "stay awake for."
read nowAmericas Next Great Restaurant to focus on fast casual
by Valerie Killifer — Editor, FastCasual.com
February 1, 2011
NBC will debut a new show March 6 called “America’s Next Great Restaurant,” that will put Steve Ells, Bobby Flay, Curtis Stone and Lorena Garcia in the…
read nowStudy reveals sales jumps from incentivized programs
January 27, 2011
In 2010, restaurant goers signficantly increased the amounts of food and drink they purchased when incentivized through gift cards, comp cards, and loyalty…
read nowFreshii offering customized diet plans
January 26, 2011
We all know about the dreaded "Freshman 15," but one fast casual chain is trying to inspire its customers to go the opposite route. Chicago-based Freshii has…
read nowQdoba enhances rewards program
January 25, 2011
Qdoba Mexican Grill has rolled out its new Qdoba Rewards program, an electronic campaign that identifies loyal guests and offers them greater flexibility and…
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MOOYAH listed as chain to watch
January 24, 2011
MOOYAH Burgers & Fries did a lot of moving and shaking in 2010, opening 17 new locations and signing multiple development agreements for 2011.
read nowQdoba promotes five executive team members
January 24, 2011
Denver-based Qdoba Mexican Grill has promoted five executives to build on the company's sales, growth, marketing, franchise and menu innovation efforts. The…
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