Marketing News
Jamba Juice swipes for charity
August 25, 2010
Jamba Juice has announced the launch of “Sip to Support,” a 10 percent give-back swipe card fundraising program, as part of the company's commitment to…
read nowCentral Florida readies for another Buffalo Wild Wings
August 23, 2010
Clermont will be the location for the seventh Buffalo Wild Wings Florida location, set to open Aug. 27. Sunshine Restaurant Corp. is the Central Florida…
read nowQdoba has a cure for 'Burrito Boredom'
August 23, 2010
Qdoba Mexican Grill has launched a national campaign to help "cure burrito boredom." The company created an advocacy group called "Food Lovers Fighting Burrito…
read nowCalifornia Tortilla to host 16th annual Pop-Tart Day
August 18, 2010
Just a few days after the opening of the highly anticipated Pop-Tarts World in New York City, California Tortilla is giving pop-tart enthusiasts another reason…
read nowUFood Grill forms partnership with HealthCorps to fight teen obesity
August 16, 2010
UFood Restaurant Group Inc. has announced that it has created a cause marketing partnership with HealthCorps Inc., a New York-based national non-profit…
read nowMoes invests in local-store marketing strategy
by Valerie Killifer — senior editor, NetWorld Alliance
August 12, 2010
As part of its initiative to refresh in Moe's Southwest Grill, the restaurant chain has invested more than $250,000 in a new grassroots marketing effort to…
read nowJamba Juice enters multi-year partnership with WNBA
August 4, 2010
The Women's National Basketball Association and Jamba Juice have entered into a comprehensive multiyear relationship – Jamba Juice's first with a professional…
read nowChipotle's kids' menu added in Minnesota
July 26, 2010
Chipotle Mexican Grill first introduced its kids' menu in Denver last year and has since increased its availability, including a recent debut in Chicago.
read nowFast Casual Executive Summit to shake up industry segment
July 26, 2010
With the theme of Shaken, Not Stirred, the 2010 Fast Casual Executive Summit has been designed to take restaurant-industry operators out of their comfort zones…
read nowSweet Tomatoes fundraiser brings in $70,000 for Easter Seals
July 21, 2010
Souplantation & Sweet Tomatoes announced that their annual Easter Seals Fundraiser raised $70,000 — the largest amount collected since the start of the…
read nowTropical Smoothie Cafés National Flip Flop Day Campaign $310,000
July 21, 2010
Tropical Smoothie Café's third annual National Flip Flop Day fundraiser has set a donation record for the chain, which was able to collect $310,000 for Camp…
read nowQuiznos ads go from talking ovens to singing animals
July 19, 2010
Quiznos has debuted a new national broadcast advertising campaign featuring three cats – nicknamed the "Singimals"– singing the features of Quiznos new $5, $…
read nowChipotle increases junk e-mail fundraiser to $100,000
July 18, 2010
Chipotle Mexican Grill has decided to double its donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.
read nowChipotle marketing focus to surround Food with Integrity
July 6, 2010
Chipotle Mexican Grill has introduced new marketing programs that include advertising, a revamped website, and new packaging aimed at better communicating its…
read nowZaxby's celebrates 20 years with search for biggest fan
July 5, 2010
To celebrate its 20th year, Zaxby's is courting its fans and encouraging them to document their passion for the brand with its Zaxby's Fanatic Video Contest at…
read nowShane's Rib Shack hosts The Ultimate BBQ Side contest
July 1, 2010
Shane's Rib Shack has lanched its "Ultimate BBQ Side Contest," which Shaniacs can enter by posting their side recipe on the Shane's Rib Shack Facebook page…
read nowDickey's asks franchisees to seek charity partnerships
by Valerie Killifer — senior editor, NetWorld Alliance
June 28, 2010
As new locations open from New York to California, Dickey's is incorporating local charities and organizations in the company's grand opening events. Dickey's…
read nowGroupon testing B2B deals
June 27, 2010
Groupon helps restaurateurs acquire new customers through its online couponing deals, but could it soon help operators get discounts from other businesses? "We…
read nowCicerone program aims to burnish chain beer service
June 27, 2010
As artisan drinks – microdistilled spirits and craft beers – propagate, consumers have been catching on. At last week’s Technomic conference in Chicagoland…
read nowChipotle to provide cafeteria meals through junk e-mail campaign
June 24, 2010
Through its "No Junk" campaign, Chipotle Mexican Grill is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com, where each forwarded…
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