Finding your 'Purple Cow:' 3 ways to connect consumers to your brand

by Steve Starr — Chief, starrdesign

A truly noteworthy restaurant is one that captivates people and makes them feel connected to the brand, but how can you facilitate this desired connection with…

Wendy's exec: Without great content, technology doesn't matter

by Cherryh Cansler — Editor, FastCasual.com

Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail…

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

by Christopher Hall — w, t

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the…

Most pizza lovers are health-conscious female millennials

July 2, 2015

The study found that 35 percent of Americans go out for pizza and buy frozen pizza at the store every month.

Customer satisfaction drops for QSR, pizza chains, climbs for fast casuals, full service

July 1, 2015

Customers are less satisfied with fast food as their discretionary income improves and preferences shift in favor of quality over price, according to new data…

Peapod.com debuts farm box produce service

July 1, 2015

Peapod.com is delivering local farm produce via a new service called Peapod Local Farm Box this summer in nearly a dozen states.

ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

by Cherryh Cansler — Editor, FastCasual.com

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Egg shortage 2015: How is your restaurant coping?

by Nicole Troxell — Associate Editor, Networld Media Group

Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg…

Restaurant vets 'digging' better-burger segment

June 19, 2015

Since the first Dugg Burger opened a few months ago in Dallas, owners Jeff Braunstein, Martin Hennessy, Jeremy Samson and Scott Spence have introduced…

Lifetime loyalty comes from winning hearts, minds

by Vic Mahadevan — CEO, Punchh

Your customers are driven to your brand by two main factors — practicality and emotion. Practical purchases are based on things like price, convenience, speedy…

Which Wich launches digital ordering experience

June 9, 2015

Which Wich has partnered with Olo to launch a new mobile app and digital ordering program,

Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

by Lon Southerland — Executive Vice President, GuestMetrics, LLC.

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

2015 Fast Casual Top 100

FastCasual.com's tenth annual review of the restaurant segment's Top 100 movers and shakers takes a look at the brands, marketing campaigns, menu trends and…

Presented by FastCasual.com

Taking a Look at Table-Location Solutions

The fast casual restaurant landscape is becoming increasingly competitive. A table-location solution can help an operator get a jump on the competition.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

Can digital ordering bridge gap between fast casuals, QSRs?

Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to…

Giardino Gourmet Salads embraces nutritional transparency

April 23, 2015

The menu at Giardino Gourmet Salads will now show customers exactly what's in their food, thanks to the Miami-based chain's partnership with MenuTrinfo, a…

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.