Marketing

Wings Etc. wants to make Ranch more than a side: Enter the 'Ranch Flight'

Source: Wings Etc.

September 10, 2026

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Wings Etc. will launch a limited-time Ranch Flight Sept. 15, allowing customers to choose three of five ranch-based sauces. The lineup includes House Ranch, Ranch Fire and Parmesan Garlic Ranch, along with new Buffalo Ranch and Dill Ranch dipping sauces.

"The Ranch Flight encourages guests to sample, compare and discover their favorite," Wings Etc. Chief Operating Officer Chuck Moore said in a press release.

For dine-in orders, the Fort Wayne, Indiana-based chain will serve the sauces in a new melamine tray designed to let guests sample, compare and mix the three flavors.

Wings Etc. isn't alone in giving ranch a bigger role on the menu. Fast-casual brands including Einstein Bros. and Buffalo Wild Wings have introduced their own ranch variations, while Slim Chickens launched its limited-time Ranch Remix, featuring a different ranch flavor each month.

The trend extends beyond individual chains. Datassential reported that ranch was the only sauce or dressing to gain year-over-year restaurant menu penetration, suggesting the longtime condiment is becoming a more prominent menu component.

For Wings Etc., the Ranch Flight is part of a broader effort to establish the brand as a destination for all things ranch.

"Our objective is simple: When guests think about ranch, we want Wings Etc. to be the first brand that comes to mind," Moore said.

Wings Etc. has more than 80 corporate and franchise locations.