Marketing

Wingstop kicks off football season with Lemon Pepper Trio

Source: Wingstop

September 11, 2026

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Wingstop is kicking off the 2026-27 football season with its limited-time Lemon Pepper Trio, featuring its original Lemon Pepper flavor alongside two new variations.

The Dallas-based brand's Lemon Pepper Chili Crunch and Lemon Pepper Chili Glaze, along with the original Lemon Pepper, are currently available to Wingstop members and will launch nationally Sept. 15.

The company is also offering a Wingstop Wing Pass, which includes up to 18 Watch Party Bundles, one for each week of the regular season. Each bundle includes 20 classic wings in up to four flavors, and a large fry and ranch dip. The Wing Pass is available exclusively through Wingstop's website, with 100 passes available while supplies last.

"We've seen incredible response when we find new ways for fans to experience the flavors they already love, and we're bringing that same energy to our Lemon Pepper Trio," Michael Skipworth, Wingstop president and CEO, said in a press release.

Wingstop operates and franchises more than 3,000 restaurants worldwide, with approximately 98% of its restaurants owned by brand partners. The company generated more than $5 billion in systemwide sales during fiscal 2025.