Staffing

Cafe Rio names Adam Klaers COO, promotes Julie Boyster to chief brand officer

Source: Cafe Rio

October 27, 2026

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Adam KlaersCourtesy of Cafe RioCafe Rio Fresh Modern Mexican has appointed Adam Klaers as chief operating officer and promoted Julie Boyster to chief brand officer.

Klaers will oversee restaurant operations, focusing on field leadership development, training, accountability, food quality and consistency, and the guest experience. He brings more than 25 years of restaurant leadership experience, including roles with Roy Rogers, CAVA and Chipotle. His experience includes guiding multiunit organizations through growth and operational changes while developing leaders and implementing scalable systems.

Boyster's expanded responsibilities include marketing, digital and information technology, with a focus on streamlining the customer experience. Since joining Café Rio, she has helped lead brand initiatives including the introduction of the Utah Handheld Burrito, a partnership with the Utah Mammoth NHL team and new and returning menu items such as Double Dip Fries and the Blueberry Mojito Mocktail.

Julie BoysterCoutesy of Cafe RioPreviously, Boyster was chief marketing officer of LifeVantage, where she helped lead a multiyear business and brand transformation that returned the company to double-digit growth. She also has agency experience advising brands in hospitality, health and wellness, beauty, retail and technology.

"Adam and Julie each bring a unique combination of leadership, expertise and a deep understanding of what it takes to build a strong, differentiated brand," CEO Mike Burns said in a press release. Burns joined Cafe Rio earlier this year.

Headquartered in Salt Lake City, Cafe Rio has nearly 150 restaurants in 11 states.