Snap Kitchen rebrands to 'revolutionize'

Snap Kitchen is rebranding and launching a new ad campaign at its 43 locations nationally, according to a company news release. With sites in Texas, Illinois and Pennsylvania, Snap Kitchen is pinning its campaign on the idea that consumers can still eat healthful, made-from-scratch meals without having to make it all themselves.

"Snap Kitchen takes the guesswork and time commitment out of cooking, making it easy and hyper-convenient to enjoy a crave-able, healthy hand-made meal," said Snap Kitchen CEO Dave Kirchhoff. "We cater to busy people, helping them to get out and enjoy life instead of spending time at the grocery store and in the kitchen. Our new shop designs make it even easier to access our variety of meal solutions on the go."

Snap Kitchen worked with the Pentagram design firm to rebrand and redesign its shops, update its logo and change labeling to help customers "make smart, fast" nutritional  decisions.

The chain's ads center around the idea of leading a "revolution in not cooking" by prompting consumers to find better ways to spend their time.

The campaign revolves around the catchphrase, "Healthy Eating Sucks. So We Fixed It," which will run on billboards, bike share racks and transit ads as well as via CRM, digital and social media. Snap Kitchen created the campaign in partnership with COMMON, a creative accelerator and community for social businesses that promotes ideas that care for the planet and its creatures.

The 6-year-old Snap Kitchen offers made-from-scratch daily meals from locally sourced ingredients and catering to everyone from gluten-intolerant individuals to vegans.  

Topics: Business Strategy and Profitability, CRM, Customer Service / Experience, Food & Beverage, Marketing, Marketing / Branding / Promotion, Packaging

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