How to Evaluate SMS Marketing Solutions for your B2C Enterprise

How to Evaluate SMS Marketing Solutions for your B2C Enterprise

This ebook is brought to you by CodeBroker, creators of the industry-leading CodeBroker text message marketing platform with SmartJoin.TM CodeBroker is used by top retailers and brands to leverage SMS to rapidly build marketing lists at scale for text, email and loyalty programs.

Type: White Paper

Sponsor: CodeBroker


Mystery Shopper Program Overview

Mystery Shopper Program Overview

Pivot to amazing customer experiences. Every customer. Every location. Every time. 360 Intel’s Mystery Shopper Program allows you evaluate your specific brand standards and procedures through a series of shops conducted by experienced shoppers.

Type: Fact Sheet

Sponsor: 360 Intel


2018 Mobile Coupon Consumer Research Results

2018 Mobile Coupon Consumer Research Results

How today’s shoppers want to acquire, store and redeem coupons

Type: White Paper

Sponsor: CodeBroker


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FEATURES


5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

Marketing ROI 101: Attribution, measurement aren't the same

Marketing ROI 101: Attribution, measurement aren't the same

Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute.

Social media expert: 'Don't waste time on fake influencers'

Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.




CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

3 tips for serving millennial consumers

3 tips for serving millennial consumers

Millennials recently became the largest generation in the workforce with over 53 million workers, ushering society into an unprecedented future.

In pictures: Global restaurant execs in London: Part 1

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

New studies show restaurant 'do's and don'ts' of online ordering, delivery

New studies show restaurant 'do's and don'ts' of online ordering, delivery

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.

NRA 2017 in photos: Editors share top highlights

NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

Heads up: Here come 92 million Mother's Day revelers

Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

The anti-app: why messaging is the new loyalty program

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

Carolinas' Shuckin' Shack finds recycling shells sells

Carolinas' Shuckin' Shack finds recycling shells sells

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves as a pretty good marketing tool.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


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