Operations

Rōti Modern Mediterranean launches franchise incentive program with first-year royalty waiver

Photo: Roti

August 5, 2026

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Rōti Modern Mediterranean is offering financial incentives to franchisees as it looks to accelerate development across the U.S.

The fast-casual Mediterranean brand, part of Edible Brands, said qualifying franchisees who open restaurants on or ahead of their development schedule will pay no royalty fees during their first year of operation and a reduced 2% royalty rate during the second year, according to a company press release.

The incentive applies to each qualifying restaurant, allowing multi-unit franchisees to reduce royalty costs across multiple openings.

"We know the first two years are the most critical for any new franchisee, and we wanted to build an incentive that puts real dollars back into their business right when they need it most," Matthew Walls, president and chief stores officer at Edible Brands, said in a company release.

The incentive program is available to qualifying new and existing franchise partners who sign development agreements through Dec. 31, 2026. The company said the program is intended to encourage operators to stay on schedule with site selection, construction and restaurant openings.

"We designed these incentives with one goal in mind: helping franchisees succeed faster," Sara Berthen, vice president of global franchise development at Edible Brands, said in the release. "By easing the financial burden during the first two years, we're giving owners more resources to invest in their team, their guests and long-term growth."

Founded in Chicago in 2006, Rōti was acquired by Edible Brands in 2025 and has since become part of the company's franchise growth strategy. The brand serves customizable Mediterranean-inspired bowls, salads, wraps and pitas through traditional restaurants, digital ordering, delivery and catering.

Edible Brands said the incentive program supports Rōti's continued expansion as the company grows its presence in the Mediterranean fast-casual segment.