Franchising

Proper Good opening London location, partnering with Professor Green

Photo: Proper Good

August 24, 2026

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Proper Good is opening a restaurant at 3 Soho Street in London this September, marking its first location in England and its second overall, following the debut of a Glasgow restaurant earlier this year. The brand was founded in partnership with musician Professor Green and Hero Brands, the company behind concepts including Sides with the Sidemen.

PG's menu includes South Korean-inspired UFO brioche hot rolls, loaded salads, loaded rice boxes, sides and a line of drinks called Electrolytes. The chain has also gained attention for bringing frozen fruit desserts with a range of toppings to the high street.

The Soho Street location sits near Oxford Street in what the company called one of London's most culturally diverse neighborhoods.

"Bringing PG to London is a proud moment for me," Professor Green said in a company press release. "I grew up here and it's this community that shaped me. And, like in music, creativity comes from the world around you — from different people, cultures and influences colliding. That's what I love about PG. It's bringing that same mindset to food and drink and is building something fresh for today's high street."

Rebecca Tye, managing director of PG Food, said London has long been a target market for the brand.

"We created PG because people still want food served fast, but expectations around food continue to change," Tye said in the release. "Consumers are looking for more creativity, more choice and better quality ingredients, and that's exactly what we're bringing to the high street."

Franchising