Pita Pit launches online game to promote LTO

Pita Pit is relying on gaming to introduce its latest LTO —  the Baja Chicken Bacon Ranch pita, which includes grilled chicken, thinly carved bacon, romaine lettuce sliced onions, pepper jack cheese and jalapeno ranch.

To help promote the offering, the chain has created an interactive game — The Chicken Wave Craze. The game allows players to select a chicken surfer and command it to surf the ocean while dodging sharks and unhealthy food. Players receive rewards when they dodge obstacles and touch Baja Chicken Bacon Ranch Pitas.

Users will receive a $1 coupon towards the LTO when they create an account and various prizes will be distributed through May 31 (while the Baja Chicken Ranch pita is on the menu.) Prizes include four $50 gift cards, two $100 gift cards and one $250 gift card.

"We created the Baja Chicken Wave Craze to engage with the brand with a gaming experience we’ve never offered before,"Pita Pit USA Marketing Director Patrick O’Dell, said in a news release. "It's hard to say which we enjoyed more — creating this awesome game to engage our fans, or working through flavor selection in creating the Baja Chicken Bacon Ranch pita. Either way, we are thrilled to be introducing both to consumers this spring."

Throughout the brand’s nearly 20-year history, Pita Pit has continually grown and evolved by catering to the increasing demand for healthier alternatives to fast food, without sacrificing flavor. Through its signature fresh grilled taste, fans can enjoy the tastes they love without the guilt that often comes with on-the-go meal options.


Topics: Customer Service / Experience, Display Technology, Marketing / Branding / Promotion


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