News

Pincho taps Thanx for online order technology, enhanced user experience

April 23, 2019

Latin fast casual Pincho is using the Thanx customer engagement platform to enable native online ordering. The experience offers customers an easy to use online order process complete with Instagram worthy photos of menu items, according to a press release.

Thankx is also developing a Pincho mobile app that will include native ordering and power the brand's loyalty program to serve as a single channel to communicate with each customer using a targeted approach. Customers can order directly online through the app and use a single account to activate online ordering and loyalty.

"We are always looking for opportunities to interact better with our customers and through this new offering, we created a sophisticated mobile ordering experience that looks and feels exactly like our brand," said Jayson Tipp, CEO of Pincho, in the release. "With this implementation, we will offer a more consistent and seamless digital and in-store customer experience. Thanx allows us to fully understand the behavior and preferences of our customers, optimize each communication with them, and reward them for purchasing the food they love."

When customers place an order, they are added to the customer database so a brand can see a complete view of a customer's spending habits across channels.

Pincho, founded in 2010, operates 12 restaurants throughout Florida.