Loyalty Research Report Restaurant

Loyalty Research Report Restaurant

CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, credit card, retail and others. Those cross-industry research results can be accessed here.

Type: White Paper

Sponsor: CodeBroker


How To Pick a Digital Solution Partner for Your Brand

How To Pick a Digital Solution Partner for Your Brand

Understand the key criteria you should consider when choosing a partner to launch your restaurant digital engagement program.

Type: eBook

Sponsor: LevelUp


2018 Loyalty Program Consumer Survey

2018 Loyalty Program Consumer Survey

How today’s consumers want to engage with loyalty programs

Type: White Paper

Sponsor: CodeBroker


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FEATURES


“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

In pictures: Global restaurant execs in London: Part 1

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

Webinar: The Halal Guys shares 3 loyalty lessons with big pay-offs

Webinar: The Halal Guys shares 3 loyalty lessons with big pay-offs

The Halal Guys Marketing Director Andrew Eck related valuable information in the hour-long session, including three principles that he said brands must keep in mind in their loyalty program creation.

NRA 2017 in photos: Editors share top highlights

NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

Study: Billions wasted on loyalty efforts that bomb

Study: Billions wasted on loyalty efforts that bomb

Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is currently wasted because their data shows the programs often miss their mark, according to a news release.

3 steps to

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

Tips for driving customer loyalty in the restaurant industry

Tips for driving customer loyalty in the restaurant industry

Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.

Pizza Pie bakes up ROI with loyalty kiosks

Pizza Pie bakes up ROI with loyalty kiosks

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.

Franchise Focus: Togo's exec pulls back the curtain on loyalty strategy

Franchise Focus: Togo's exec pulls back the curtain on loyalty strategy

Cultivating brand loyalty is a key component to running any successful restaurant, but implementing it is easier said than done. Despite the difficulties, one sandwich brand thinks it has the process figured out.

Pei Wei CMO opens up about chain's growth spurt

Pei Wei CMO opens up about chain's growth spurt

Fueling the growth is a new loyalty campaign, a more customizable menu, a localized restaurant marketing program and a refresh of some of the chain's older buildings.

Panera exec: Payment, mobile innovations achieving major success

Panera exec: Payment, mobile innovations achieving major success

Panera's still full throttle in expanding payment strategies to reduce consumer friction points and enhancing the customer experience.

Living the brand: How &pizza CEO has inspired customers to wear its logo forever

Living the brand: How &pizza CEO has inspired customers to wear its logo forever

&pizza is the name of the Washington, D.C.-based pizzeria co-founded by Michael Lastoria and Steve Salis in July 2012. Since then, it's expanded to 13 locations in the D.C. area and spreading its four core values — celebrate oneness, make it personal, keep it fresh and elevate everything — as it goes.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


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