A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.
We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.
One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.
Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.
Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is currently wasted because their data shows the programs often miss their mark, according to a news release.
Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.
Cultivating brand loyalty is a key component to running any successful restaurant, but implementing it is easier said than done. Despite the difficulties, one sandwich brand thinks it has the process figured out.
&pizza is the name of the Washington, D.C.-based pizzeria co-founded by Michael Lastoria and Steve Salis in July 2012. Since then, it's expanded to 13 locations in the D.C. area and spreading its four core values — celebrate oneness, make it personal, keep it fresh and elevate everything — as it goes.