Using Mobile Technology to Attract New Customers

Using Mobile Technology to Attract New Customers

Many quick-serves today are using mobile technology to attract new customers and increase average order size. The return on investment for those brands willing to invest in mobile is undeniable.

Type: White Paper

Sponsor: ShopAdvisor


Cloud POS: Trending Now at Fast Casuals & QSRs

Cloud POS: Trending Now at Fast Casuals & QSRs

Cloud POS systems represent a signifi cant growth channel and can put restaurant operators in an advantageous position to capitalize on consumer needs and competitive opportunities.

Type: White Paper

Sponsor: PAR Technology Corporation


[WEBINAR] How QSRs can win customers by examining Olive Garden's guest strategy

[WEBINAR] How QSRs can win customers by examining Olive Garden's guest strategy

In this webinar, Paytronix explores how Olive Garden’s adjustment in guest engagement strategy earned customer loyalty and how others can do the same. Download now!

Type: Webinar

Sponsor: Paytronix Systems, Inc.


See More »

FEATURES


Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Former Food Network exec offering marketing tips at Fast Casual Executive Summit

Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is giving marketing advice at the Fast Casual Executive Summit, Oct. 7-9 in Seattle.

What fast casual leaders should know about the blockchain

What fast casual leaders should know about the blockchain

Bradley Cooper, editor of Blockchain Tech News, gives restaurant leaders the lowdown on how to make the blockchain work for them.

How to get the most out of your loyalty program

How to get the most out of your loyalty program

Mirus' Dave Bennett highlights what you and your brand can do to maximize the benefits of your loyalty program.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

In pictures: Global restaurant execs in London: Part 1

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

Webinar: The Halal Guys shares 3 loyalty lessons with big pay-offs

Webinar: The Halal Guys shares 3 loyalty lessons with big pay-offs

The Halal Guys Marketing Director Andrew Eck related valuable information in the hour-long session, including three principles that he said brands must keep in mind in their loyalty program creation.

NRA 2017 in photos: Editors share top highlights

NRA 2017 in photos: Editors share top highlights

The editors of FastCasual, Pizza Marketplace, QSRWeb and Food Truck Operator share some highlights from the 2017 NRA show in Chicago.

Study: Billions wasted on loyalty efforts that bomb

Study: Billions wasted on loyalty efforts that bomb

Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is currently wasted because their data shows the programs often miss their mark, according to a news release.

3 steps to

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

Tips for driving customer loyalty in the restaurant industry

Tips for driving customer loyalty in the restaurant industry

Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.

Pizza Pie bakes up ROI with loyalty kiosks

Pizza Pie bakes up ROI with loyalty kiosks

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.

Franchise Focus: Togo's exec pulls back the curtain on loyalty strategy

Franchise Focus: Togo's exec pulls back the curtain on loyalty strategy

Cultivating brand loyalty is a key component to running any successful restaurant, but implementing it is easier said than done. Despite the difficulties, one sandwich brand thinks it has the process figured out.

Pei Wei CMO opens up about chain's growth spurt

Pei Wei CMO opens up about chain's growth spurt

Fueling the growth is a new loyalty campaign, a more customizable menu, a localized restaurant marketing program and a refresh of some of the chain's older buildings.

See More »

Loyalty Programs and systems on Fast Casual.

News