Manitowoc rebrands to Welbilt

Foodservice equipment provider Manitowoc Foodservice is rebranding to Welbilt in order to convey its commitment to put customers' needs first, according to a company press release.

The change is part of the company's strategic repositioning after it spun off last year from its former parent company, The Manitowoc Company, said Hubertus M. Muehlhaeuser, president and CEO of Welbilt.

"We are excited to announce the changing of our name to Welbilt Inc., which further strengthens our corporate identity as a stand-alone company," he said in the release. "Welbilt reflects our promise and commitment to bringing innovation to the table.

Rooted in the Hirsch brothers' innovative stove in 1929, Welbilt developed to become the first company in the industry pursuing a complete systems approach, Muehlhaeuser said.

"The name Welbilt uniquely connects our past with our vision of the future," he said. "Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers' kitchens reach their full potential."

"Welbilt is synonymous with great quality and reliability in everything we do," COO Josef Matosevic, said in a news release. "We have significantly improved our operations to live up to that promise. Welbilt is also pragmatically innovative and all our products and solutions are designed with the entire kitchen in mind."

Andreas G. Weishaar, SVP Strategy, marketing and human resources, said the rebranding builds on past accomplishments.

"Today, we are more customer-centric and more agile," he said in a news release.  "To meet our future growth objectives, we will focus on further developing our 12 strong global brands under our new corporate name. In short, we are ready to live up to our new name, Welbilt."

Welbilt's portfolio includes hot and cold foodservice equipment, including ovens, fryers, steamers, grills, ranges and induction cooktops to beverage dispensing, blending, refrigeration and ice-making equipment. The company has a global manufacturing footprint, serving some of the world's largest quick service, fast casual and fine dining restaurants. 

Topics: Equipment & Supplies

Companies: Welbilt

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