Chipotle goes big with guac

Chipotle Mexican Grill is now offering the option to purchase a large-sized guacamole as a side, according to a press release.

"Guac has long been one of Chipotle's most beloved items," Chief Marketing Officer Chris Brandt, said in the release. "In fact, customers order nearly 50 million pounds of guacamole from our restaurants per year, and we use more than 450,000 avocados in our restaurants every single day. Many of our customers can't get enough of our guac, and we're thrilled to give people even more options to get their guac fix."


Topics: Business Strategy and Profitability, Fresh Mex, On the Menu

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