Michael Beck is the founder and CEO of Inc Tank GTM, a go-to-market and media consultancy helping technology companies accelerate growth through strategy, storytelling, and revenue execution. Over the past 14 years, he has helped generate more than $500 million in revenue for SaaS and hospitality technology companies. A Le Cordon Bleu-trained chef, Chat GTM Podcast host, and early technology adopter, Michael writes about restaurant innovation, AI, customer experience, and the people shaping the future of hospitality.
by Michael Beck — CEO, Inc Tank GTM
A few days before the Restaurant Marketing Workshop, June 2-3 in Boston, my friend David "Rev" Ciancio and I made a series of decisions that, in hindsight…
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