Social media expert: 'Don't waste time on fake influencers'

Wendy Meadley, social media expert, discusses how restaurateurs can vet social influencers in order to target the right type of customer to help increase traffic.

 


Topics: Marketing, Marketing / Branding / Promotion


FAT Brands CEO discusses third-party delivery

FAT Brands CEO discusses third-party delivery

FAT Brands CEO Andy Wiederhorn talks with Cherryh Cansler of Fast Casual about his push for delivery in his keynote speech at the Restaurant Franchising & Innovation Summit in Europe.

KFC marketing chief on the 'risky business' of selling chicken

KFC marketing chief on the 'risky business' of selling chicken

KFC Director of Marketing George Felix talks to Hughes Director of Enterprise Solutions Tim Tang about the risks of "out there" marketing campaigns.

Sponsored by: Hughes

MOD Pizza CEO on the business advantages of doing good

MOD Pizza CEO on the business advantages of doing good

MOD Pizza CEO Scott Svenson sits down with Pizza Marketplace Editor Shelly Whitehead to provide some background on how some of society's most marginalized people have ended up making MOD one of the most successful U.S. pizza brands.

BurgerFi introduces drive-thru; delivery technology to come

BurgerFi introduces drive-thru; delivery technology to come

Charlie Guzzetta from BurgerFi talks about the success of the brand since opening its first location in 2011, and the technology that will drive the brand through to the future.

Is Wow Bao changing the meaning of self-ordering kiosks?

Is Wow Bao changing the meaning of self-ordering kiosks?

Wow Bao's Geoff Alexander reveals customer acceptance of the brand's self-ordering kiosks and use of pick-up cubbies.

C-Speak: Cincinnati Reds' success with food lockers paves way for restaurant uses

C-Speak: Cincinnati Reds' success with food lockers paves way for restaurant uses

The Cincinnati Reds scored a home run with Apex Supply Chain technologies' "click-and-collect" foodservice system last season, paving the way for widespread use by restaurant concepts of all varieties.

Sponsored by: Apex Supply Chain Technologies

Restaurant execs descend on Louisville, share tips for success, help local community

Restaurant execs descend on Louisville, share tips for success, help local community

The Restaurant Franchising and Innovation Summit brought together 200 restaurant industry execs for networking, learning and giving back to the community.

Dirt Candy founder: Why tipping is sexist, racist, misogynistic

Dirt Candy founder: Why tipping is sexist, racist, misogynistic

Amanda Cohen, founder of NYC's Dirt Candy, chats with Fast Casual about why she doesn't allow tipping in her restaurant.

'The Chew's' Carla Hall talks lessons learned from her defunct fast casual brand

'The Chew's' Carla Hall talks lessons learned from her defunct fast casual brand

Carla Hall shares with FastCasual what she wishes she would have done differently and if she'll give the fast casual business another try.

Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Jeff Bradbury- Hughes interview with Brian Bailey- Ichor

Quiznos VP: 'Big data key to growing brand'

Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Why fast casuals should ditch plastic straws