Saladworks CEO reveals brand's 5-step come-back strategy
Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand.
"You have to be able to fail fast and cheap," said Sugrue, during a session at the Fast Casual Executive Summit in Dana Point, California, where he discussed his five-point plan that has helped the brand increase sales by 15 points since 2014.
"The story I want to leave with you is that renewal can work," he said.
Watch his 15-minute presentation below.
Register here for the 2017 Fast Casual Executive Summit, Oct. 22-24 in Nashville.
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
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