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Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

June 2, 2014

Three mobile experts discuss current trends in ordering and loyalty. Noah Glass, founder of OLO, said in the nine years since his company's been in the mobile ordering space, the number of consumers with smartphones has jumped from 5 to 70 percent. Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Punchh's Sastry Penumarthy spoke about the changing nature of loyalty programs. Now, he said, operators have a single view of their customers across all touchpoints; they know when they're visiting, what they order, everything. This allows brands to target their customers more specifically.

Splick.It's Cameron Theil said iBeacon technology is emerging, which alerts restaurant employees when a customer enters the store. This solves the problem of ensuring hot coffee and fresh food for mobile orders.