Quiznos VP: 'Big data key to growing brand'
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
"Marketing has always been about the insights and understanding your target audience," he told Hughes' Jeff Bradbury during the Fast Casual Executive Summit. "Technology is allowing us to better understand our demographics and reach them. The cool thing is seeing our promotions in real time."
The 2018 Summit is Oct. 7-9 in Seattle. Register here.
Companies: Hughes Network Systems, LLC (HUGHES)
The Restaurant Franchising and Innovation Summit brought together 200 restaurant industry execs for networking, learning and giving back to the community.
The Cincinnati Reds scored a home run with Apex Supply Chain technologies' "click-and-collect" foodservice system last season, paving the way for widespread use by restaurant concepts of all varieties.
Sponsored by: Apex Supply Chain Technologies
Wendy Meadley, social media expert, teaches restaurateurs how to vet social influencers and how to inspire them to create content for their brands.
Amanda Cohen, founder of NYC's Dirt Candy, chats with Fast Casual about why she doesn't allow tipping in her restaurant.
Carla Hall shares with FastCasual what she wishes she would have done differently and if she'll give the fast casual business another try.
Mary Barker, VP of human resources at Rave Restaurant Group, talks about how the brand handles training.
Sponsored by: Hughes
The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.
Susan Taylor, director of franchise operations at Jamba Juice,
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.
Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.