Video: Why, how data drives Dickey's BBQ

 
Nov. 20, 2015

CEO Roland Dickey Jr. discusses his three-prong approach to customer experience with Ricardo Belmar of Hughes.

"We have three operating principles," he said. "It is great barbecue, it is speed and it is energy."

Dickey also chats about the variety of technology the chain has invested in and a data system his team built from the ground up. He also gives a few hints on how to get franchisees to embrace new operations.

 


Topics: Customer Service / Experience, Fast Casual Executive Summit, Staffing & Training, Systems / Technology

Companies: Dickey's Barbecue


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