Video

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

October 1, 2014

At this year's CONNECT Mobile Innovation Summit, Jonathan Roosevelt, president of AppSmyth, talked about the importance of a mobile strategy, given the fact that 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times. He also talked about one specific app, and how it changed his behavior as a consumer.