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Marketing News

Pie Five recruits NHL legend, MLB pitcher for new campaign

March 4, 2014

NHL legend Mike Modano, who will have his jersey retired by the Dallas Stars this week, and Texas Rangers pitcher Derek Holland, are both participating in Pie…

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Menchie's CEO reappearing on 'Undercover Boss'

March 4, 2014

Menchie's CEO Amit Kleinberger will be back on the small screen Friday night for a special episode of the CBS hit series "Undercover Boss." The show, airing …

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Burger Fusion launching website

March 3, 2014

Burger Fusion Company, of La Crosse, Wis., has tapped The BLU Group - Advertising and Marketing to design and develop the company's first website. The website…

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Orange Leaf embraces pistachio

March 3, 2014

As part of its "Year of the Flavor," Orange Leaf Frozen Yogurt is welcoming March with the introduction of a new Pistachio fro-yo. The flavor is available…

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Chipotle partnering with Major League Soccer

March 3, 2014

Chipotle Mexican Grill is now the official fast casual Mexican restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle's largest single sports…

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GrubHub files paperwork to go public

March 3, 2014

GrubHub Inc., formerly known as GrubHub Seamless Inc., announced last week that it has publicly filed a registration statement on Form S-1 with the U.S.

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Canadian Restaurant Association gets a brand makeover

March 3, 2014

In celebration of its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association has changed its brand identity to support its strategic…

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Research shows strong connection between restaurant ambiance and consumer appeal

February 28, 2014

New research from Technomic's Consumer Brand Metrics tool outlines how restaurant ambiance can affect consumers' value perceptions.

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Jersey Mike's adds charity partners for its annual Month of Giving campaign

February 27, 2014

This March, Jersey Mike's Subs is partnering with more than 100 local charities for the company's 4th Annual March "Month of Giving" fundraising campaign.

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CONNECT 2014 Mobile Innovation Summit announced for retail and restaurant industries

February 26, 2014

With a slogan of "Think Mobile First," Networld Media Group properties MobilePaymentsToday.com and RetailCustomerExperience.com will join forces to convene the…

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Schlotzsky's hand-carved sandwich lineup returns

February 25, 2014

Schlotzsky's has brought back its limited time only hand-carved sandwiches. From now until May 18, the menu will feature Roasted Turkey with Avocado &…

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Salsarita's and PuckerButt team for 'World's Hottest Burrito'

February 25, 2014

Salsarita's Fresh Cantina and the PuckerButt Pepper Company have teamed up to create the "World's Hottest Burrito," according to a news release from the…

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Zaxby's named 'most craveable' fast casual

February 20, 2014

For a second consecutive year, Zaxby’s has ranked as America’s “Most Craveable Fast Casual” by Technomic, a market research firm specializing in the restaurant…

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Report shows improvement in restaurants' marketing efforts

February 19, 2014

New data from Technomic's Consumer Brand Metrics shows there has been improvement in some chains' performance that may have been boosted by their marketing…

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Chipotle debuts comedy series

February 17, 2014

Chipotle Mexican Grill today debuts its original comedy series, "Farmed and Dangerous" on Hulu and Hulu Plus. The four-episode series marks Chipotle's first…

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Sweet Tomatoes and Souplantation offering free kids meals for Presidents' Day

February 14, 2014

Kids can test their historical knowledge and design their own Presidential Plate to celebrate Presidents' Day at Sweet Tomatoes and Souplantation restaurants…

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NRA launches 'Extreme Digital Makeover' campaign

February 13, 2014

The National Restaurant Association has launched its "Extreme Digital Makeover" campaign geared toward members looking to expand their business online. Winners…

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Square 1 Burgers trades burgers for social smooches

February 13, 2014

Square 1 Burgers & Bar is hoping to spread some love with a new campaign that will have cameras snapping and lips puckering all over Florida's West-Central…

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Wok Box hosting annual 'Crack-A-Cookie' contest

February 13, 2014

Wok Box Fresh Asian Kitchen is hosting its 4th annual Crack-A-Cookie contest, giving customers the chance to win a grand prize trip for two to one of three…

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McAlister's launches sweepstakes to promote 'Lite menu'

February 12, 2014

McAlister's Deli has launched its "Drop It to Win" sweepstakes, where one fan will win a beach getaway for learning about the "Lite Choose Two" menu at…

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