Marketing News
Shake Shack launches summer merch
June 13, 2024
Shake Shack is launching summer merchandise: A T-shirt designed in collaboration with NYC artist Spencer Gabor, a tote bag and a Nalgene water bottle.
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Panera is in its 'Sipping Era'
May 29, 2024
Panera Bread is celebrating its "More is More" Era by giving MyPanera members free access to its Unlimited Sip Club, a daily subscription program, which costs…
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Paris Hilton starring in Joe & The Juice digital campaign
May 10, 2024
Joe & The Juice has tapped Paris Hilton and her bestie, Alix Earle, to star in the digital campaign, "Get Chic For Breakfast," advertising the chain's…
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Panera designs 'bread head' hat fascinator for Derby fans
April 29, 2024
With Kentucky Derby festivities launching this week, Panera Bread has flipped its bread bowl and the outrageous costs of horse-racing hats and fascinators on…
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Smalls Sliders creates 'signature color' with Pantone Color Institute
April 18, 2024
Smalls Sliders has launched a signature color, Smorange, thanks to a collaborative effort between the burger brand and the Pantone Color Institute.
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Pita Pit rebranding
April 15, 2024
Pita Pit, a Mediterranean concept specializing in made-to-order pita sandwiches based in Coeur d'Alene, Idaho, is rebranding to restore its former cult…
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Chipotle awarding digital currency to TEKKEN 8 players
April 8, 2024
Chipotle Mexican Grill is partnering with TEKKEN 8, the latest installment of the fighting game franchise from Bandai Namco Entertainment America Inc., to…
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Cheba Hut collabs with Cypress Hill
April 4, 2024
Homies nationwide will go "Insane in the Brain" when they hear about the partnership between Cheba Hut and rap group Cypress Hill to celebrate their favorite…
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The Habit launches 'Grown-Up Meal'
March 13, 2024
The Habit Burger Grill has unveiled a Grown-Up Meal, citing a study it commissioned that showed 75% of Americans approved of adults ordering from kids' menus…
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Naf Naf rolls out kids meals
March 8, 2024
To please its younger guests, Chicago-based Naf Naf Grill has created Build-Your-Own Kids Meals. Gone are the days of one-size-fits-all children's menus.
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Freddy's launches kids meals with toys
March 7, 2024
Wichita, Kansas-based Freddy's Frozen Custard has created kids' meals featuring a cast of characters led by its mascot, FredHead. Each meal features a choice…
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Bb.q Chicken ad campaign features Korean lessons
March 5, 2024
Seoul, South Korea-based Bb.q Chicken officially said "annyeonghaseyo" ("hello" in Korean) to the American dining public by launching its first national…
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Getting loyalty right
February 20, 2024
Industry veterans will offer invaluable insights on building successful loyalty programs, doing loyalty right (IHOP, Potbelly, The European Pizza Company) and…
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Tacombi launches Taco Taco Club
February 13, 2024
Tacombi, a 20-unit taco chain founded in Mexico and backed by restaurateur Danny Meyer, is launching its first Taco Tuesday experience — the Taco Taco Club …
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Einstein Bros launching 'unlimited coffee' for loyalty members
February 2, 2024
Einstein Bros. Bagels is giving guests a budget boost with its Unlimited Free Coffee program for Shmear Society Rewards members. Over a $3 value per visit…
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Tropical Smoothie taps SNL's Chloe Fineman in ad campaign
January 11, 2024
Atlanta-based Tropical Smoothie Cafe is debuting Tropic Bowls, topped with fruit, granola and chia seeds on bases of acai, chia oatmeal pudding or yogurt, as…
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Krak Boba launches 'PersonaliTEA' campaign
January 11, 2024
Krak Boba, a 20-unit bubble tea brand based in Southern California, is launching a marketing campaign designed to revolutionize the way people experience and…
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Naf Naf Grill feeding the hungry with a 'snap'
January 10, 2024
Naf Naf Middle Eastern Grill is partnering with Gift A Meal, a cause-marketing platform committed to addressing local hunger in the local communities where Naf…
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Mooyah launching virtual fitness program
January 4, 2024
To help consumers achieve balanced lifestyles, Texas-based Mooyah Burgers, Fries and Shakes has created a virtual fitness campaign, "Move with Mooyah,…
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Starbucks stores home to EV charging stations
December 28, 2023
Volvo Car USA will deploy 50 Volvo and Starbucks branded EV chargers at 15 Starbucks locations along a 1,350-mile route between the Denver area and Seattle…
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