Marketing

Fusian updates brand identity after 16 years

Source: Fusian

May 7, 2026

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Ohio-based Fusian has introduced a refreshed brand identity, its first update since the sushi fast-casual restaurant opened in 2010. The update reinforces the Columbus, Ohio-headquartered company focus on customization and ingredient quality while creating more visual consistency.

Cincinnati-based Dewhaus led the rebranding effort.

The redesign centers on a "Flying Tiger" symbol and supporting visuals such as a curled sushi roll tail and chopsticks. The identity will be applied across packaging, menu boards, merchandise and in-store environments.

"Rebranding Fusian is about more than a new look — it's about sharpening how we show up for our guests every day," Tyson Yirak, marketing director of Fusian, said in a press release. "We've evolved the brand to better reflect the quality of our ingredients, the creativity of our menu and the convenience our customers rely on."

Fusian operates seven locations across Cincinnati, Columbus, Dayton and Toledo.