Marketing

Jimmy John’s gets lit with celeb-built 4/20 menu

Source: Jimmy John's

April 14, 2026

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Jimmy John's will tap into cannabis culture through the launch of its "Dream Rotation," a limited-time menu celebrating the April 20 holiday. The Champaign, Illinois-based brand partnered with entertainers Amanda Batula, Skyler Gisondo, Cheech Marin and Kal Penn to curate their favorite munchie sandwich combinations for the promotion.

The lineup includes:

• The OG: #9 Italian Night Club (toasted) with Salt & Vinegar Jimmy Chips
• Sauced: #12 Beach Club (toasted) with Salt & Vinegar Jimmy Chips
• Spicy Session: #7 Spicy East Coast Italian with Jalapeño Jimmy Chips
• Wake n' Bacon: J.J.B.L.T. (toasted) with BBQ Jimmy Chips

Each combo also includes a Cereal n' Milk crispy treat.

In the lead-up to 4/20, Jimmy John's is offering a "Dream Rotation of Deals" for JJ Rewards members, including buy-one-get-one offers and free sides.