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Fresh Mex News & Media

Panchero's launches catering program

April 7, 2009

CORALVILLE, Iowa — Panchero's Mexican Grill has announced the debut of its new catering program.   Launched on April 2, the Panchero's catering program…

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Qdoba Mexican Grill implements Fortinet security solution

April 5, 2009

SUNNYVALE, Calif. — Network security provider Fortinet has announced that Qdoba Mexican Grill has deployed Fortinet's FortiGate multi-threat appliances for…

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Chipotle intros smaller portions, lowers prices

April 1, 2009

DENVER — Chipotle Mexican Grill Inc. has started a test of new menu items in its Denver-area restaurants. The menu changes are the most significant Chipotle…

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California Tortilla adds teriyaki burrito and bowl for Q2

March 31, 2009

ROCKVILLE, Md. — California Tortilla has updated their limited-time offer menu for the company's second quarter with the launch of the Teriyaki Burrito and…

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Newsletters, intranet keep franchisees up to speed

How a variety of communication tools can connect brands to their outposts.

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Restaurant Report Card rates restaurants' healthy options

March 29, 2009

Men's Health: The authors of the book "Eat This, Not That! For Kids," David Zinczenko and Matt Goulding, have released a Restaurant Report Card for a variety…

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California Tortilla launches social-networking promo

March 29, 2009

ROCKVILLE, Md. — Throughout the month of April, California Tortilla will announce secret passwords through one of their social networking vehicles that…

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Costa Vida opens in American Fork, Utah

March 25, 2009

SALT LAKE CITY — Costa Vida, known for its Baja-inspired menu offerings, has announced the opening of its newest location in American Fork, Utah. Costa Vida…

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Rubio's comps decrease while revenue rises

March 23, 2009

CARLSBAD, Calif. — Rubio's Restaurants Inc. has announced financial results for the fourth quarter and year ended Dec. 28, 2008.   For the quarter…

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California Tortilla wins gold "Addy" award

March 22, 2009

ROCKVILLE, Md. — California Tortilla took home a Gold "Addy" Award from the Ad Club of Metropolitan Washington on March 19. The award recognizes the popular…

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Sen. Mick Mulvaney latest Salsarita's franchisee

March 22, 2009

CHARLOTTE, N.C. — South Carolina's District 16 Sen. Mick Mulvaney plans to open a Salsarita's Fresh Cantina location in South Charlotte's Blakeney area this…

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Lime Fresh Mexican Grill opens in Midtown Miami

March 18, 2009

MIAMI, Fla. — Lime Fresh Mexican Grill has opened a location in Midtown Miami, the fifth location for the Fla.-based chain.   The Midtown Miami location will…

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Rubio's to announce Q4, year-end results

March 16, 2009

CARLSBAD, Calif. — Rubio's Restaurants, Inc. will host a conference call March 23, 2009, at 2 p.m. Pacific time to discuss fourth quarter and full year 200…

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California Tortilla launches Buddy Rewards

March 5, 2009

ROCKVILLE, Md. — California Tortilla began a new initiative to reward loyal customers for getting their friends to try the brand. Any Burrito Elito cardholder…

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Chipotle to present at investor conference

March 4, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that the company will be presenting at the 30th Annual Institutional Investors Conference on March 10 at…

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Moe's to introduce Phil E. burrito and quesadilla

March 2, 2009

ATLANTA — Moe's Southwest Grill has announced the launch of its Phill E. burrito and quesadilla.   Available until May 31, Moe's Phil E. burrito and…

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Qdoba Mexican Grill launches Chili Verde

March 2, 2009

DENVER — Qdoba Mexican Grill has announced the launch of its new Chili Verde. Traditional Chili Verde, known in Colorado as green chili, is a soup or stew made…

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Boloco banks on green

March 1, 2009

Chain Leader: Boston-based burrito concept Boloco uses its certification by the Green Restaurant Association to build its reputation as a green pioneer. The…

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Qdoba sponsors Starlight Fun Centers

February 25, 2009

DENVER — To kick off its national partnership with Starlight Children's Foundation, Denver-based Qdoba Mexican Grill raised funds to sponsor two hospital Fun…

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