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Fresh Mex News & Media

Larry Destro named Taco Del Mar president

May 27, 2009

SEATTLE — Taco Del Mar has announced the appointment of Larry Destro as its new president and CEO. He is based out of Taco Del Mar's corporate office in…

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Consumers name Moe's Southwest Grill next 'It' brand

May 27, 2009

Smallbusiness.aol.com: Moe's Southwest Grill, Not Your Average Joe's, Which Wich and El Pollo Loco were just a few of the franchise brands named by consumers…

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Sales increase 32% during California Tortilla's Pop Tart Day promo

May 26, 2009

ROCKVILLE, Md. — California Tortilla's annual Pop-Tart Day sales increased 32 percent over the previous six Wednesdays, the company has announced. The…

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Rubio's partners with Share our Strength

May 26, 2009

CARLSBAD, Calif. — Rubio's Fresh Mexican Grill and Share Our Strength have announced the All-American Moment fundraiser to raise awareness and money in support…

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La Salsa Fresh opens latest Missouri location

May 25, 2009

CYPRESS, Calif. — La Salsa Fresh Mexican Grill has announced the grand opening of its newest location in Kirkwood, Mo. The new 3,000-square-foot location is…

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Costa Vida adds Arizona location

May 18, 2009

SALT LAKE CITY — Fresh Mex chain Costa Vida is opening its newest location in Queen Creek, Ariz., at 21152 E. Rittenhouse Road, the company has announced.

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Chipotle expands local produce program

May 17, 2009

DENVER, Colo. — Chipotle Mexican Grill will expand its local produce program this summer, purchasing at least 35 percent of at least one bulk produce item in…

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Qdoba comps down 2.3% for Q2

May 13, 2009

SAN DIEGO — Jack in the Box Inc. has reported same-store sales at company Qdoba Mexican Grill restaurants were down 2.3 percent for the second quarter ended…

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Technomic report: Fast casual chains grew 10% in 2008

May 12, 2009

CHICAGO — According to a new report by foodservice consultants Technomic, sales for the Top 100 fast casual chains grew 10.8 percent, totaling $16.7 billion…

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California Tortilla adds 'golden tickets' to latest promo palette

May 12, 2009

ROCKVILLE, Md. — California Tortilla will up the ante for the 15th installment of its Annual Pop-Tart Day celebration. On May 20, all customers will receive a…

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Chipotle launches 'My Chipotle' ad campaign

May 10, 2009

DENVER — Chipotle Mexican Grill has launched a comprehensive advertising campaign to increase awareness of the 60,000-plus various food combinations available…

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Writer asks: Is Chipotle the next Starbucks?

May 10, 2009

Motley Fool: A few recent similarities between Starbucks and Chipotle begs the question: Is Chipotle becoming the next Starbucks?   One similarity: Starbucks…

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Rubio's rolls out all-American taco

May 5, 2009

CARLSBAD, Calif. — Rubio's Fresh Mexican Grill has announced the introduction of its new All-American Taco, featuring a char-grilled, beef patty seasoned with…

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Chipotle founder to sit on NRA Show keynote panel

Steve Ells will participate in the interactive keynote panel, the first of its kind for NRA Show organizers, attendees.

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Salsarita's launches ‘Cinco for Cinco' promotion

May 4, 2009

CHARLPOTTE, N.C. — Salsarita's Fresh Cantina is celebrating Cinco de Mayo with a special Cinco promotion. From May 1-8 a large burrito, large quesadilla…

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Chipotle to present at Robert W. Baird conference

April 29, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that the company will be presenting at the Robert W. Baird Growth Stock Conference on May 13, 2009, at the…

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Chipotle net up 46 percent in Q1

April 22, 2009

DENVER — Comparable-store sales at Chipotle Mexican Grill restaurants increased 2.2 percent in the company's first quarter, ending March 31, the company has…

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Costa Vida partners with Mom It Forward and Yehu

April 16, 2009

SALT LAKE CITY — Costa Vida has announced its participation in the Mom It Forward for Kenya fundraiser to help reduce poverty in Kenya. Customers present the…

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Secret password promo propels California Tortilla sales

April 16, 2009

ROCKVILLE, Md. — California Tortilla has given away more than 800 free tacos to customers who say a secret password only communicated to them through Facebook…

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Chipotle to announce Q1 results

April 8, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that it will host a conference call to discuss first quarter 2009 financial results on April 22 at 5 p.m.

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