California Tortilla adds 'golden tickets' to latest promo palette

May 12, 2009

ROCKVILLE, Md. — California Tortilla will up the ante for the 15th installment of its Annual Pop-Tart Day celebration. On May 20, all customers will receive a…

Chipotle launches 'My Chipotle' ad campaign

May 10, 2009

DENVER — Chipotle Mexican Grill has launched a comprehensive advertising campaign to increase awareness of the 60,000-plus various food combinations available…

Writer asks: Is Chipotle the next Starbucks?

May 10, 2009

Motley Fool: A few recent similarities between Starbucks and Chipotle begs the question: Is Chipotle becoming the next Starbucks?   One similarity: Starbucks…

Rubio's rolls out all-American taco

May 5, 2009

CARLSBAD, Calif. — Rubio's Fresh Mexican Grill has announced the introduction of its new All-American Taco, featuring a char-grilled, beef patty seasoned with…

Chipotle founder to sit on NRA Show keynote panel

Steve Ells will participate in the interactive keynote panel, the first of its kind for NRA Show organizers, attendees.

Salsarita's launches ‘Cinco for Cinco' promotion

May 4, 2009

CHARLPOTTE, N.C. — Salsarita's Fresh Cantina is celebrating Cinco de Mayo with a special Cinco promotion. From May 1-8 a large burrito, large quesadilla…

Chipotle to present at Robert W. Baird conference

April 29, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that the company will be presenting at the Robert W. Baird Growth Stock Conference on May 13, 2009, at the…

Chipotle net up 46 percent in Q1

April 22, 2009

DENVER — Comparable-store sales at Chipotle Mexican Grill restaurants increased 2.2 percent in the company's first quarter, ending March 31, the company has…

Costa Vida partners with Mom It Forward and Yehu

April 16, 2009

SALT LAKE CITY — Costa Vida has announced its participation in the Mom It Forward for Kenya fundraiser to help reduce poverty in Kenya. Customers present the…

Secret password promo propels California Tortilla sales

April 16, 2009

ROCKVILLE, Md. — California Tortilla has given away more than 800 free tacos to customers who say a secret password only communicated to them through Facebook…

Chipotle to announce Q1 results

April 8, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that it will host a conference call to discuss first quarter 2009 financial results on April 22 at 5 p.m.

Panchero's launches catering program

April 7, 2009

CORALVILLE, Iowa — Panchero's Mexican Grill has announced the debut of its new catering program.   Launched on April 2, the Panchero's catering program…

Qdoba Mexican Grill implements Fortinet security solution

April 5, 2009

SUNNYVALE, Calif. — Network security provider Fortinet has announced that Qdoba Mexican Grill has deployed Fortinet's FortiGate multi-threat appliances for…

Chipotle intros smaller portions, lowers prices

April 1, 2009

DENVER — Chipotle Mexican Grill Inc. has started a test of new menu items in its Denver-area restaurants. The menu changes are the most significant Chipotle…

California Tortilla adds teriyaki burrito and bowl for Q2

March 31, 2009

ROCKVILLE, Md. — California Tortilla has updated their limited-time offer menu for the company's second quarter with the launch of the Teriyaki Burrito and…

Newsletters, intranet keep franchisees up to speed

How a variety of communication tools can connect brands to their outposts.

Restaurant Report Card rates restaurants' healthy options

March 29, 2009

Men's Health: The authors of the book "Eat This, Not That! For Kids," David Zinczenko and Matt Goulding, have released a Restaurant Report Card for a variety…

California Tortilla launches social-networking promo

March 29, 2009

ROCKVILLE, Md. — Throughout the month of April, California Tortilla will announce secret passwords through one of their social networking vehicles that…

Costa Vida opens in American Fork, Utah

March 25, 2009

SALT LAKE CITY — Costa Vida, known for its Baja-inspired menu offerings, has announced the opening of its newest location in American Fork, Utah. Costa Vida…

Rubio's comps decrease while revenue rises

March 23, 2009

CARLSBAD, Calif. — Rubio's Restaurants Inc. has announced financial results for the fourth quarter and year ended Dec. 28, 2008.   For the quarter…