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Fresh Mex News & Media

Pollo Tropical, Taco Cabana comps down in Q2

August 3, 2009

Carrols Restaurant Group Inc., parent company of Carrols Corp., has reported that same-store sales decreased for its Burger King franchise stores as well as…

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Rubio's net income increases 53%

August 3, 2009

Rubio's Restaurants Inc. has reported financial results for the second quarter and first half of the fiscal year ended June 28.   Comparable store sales…

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Baja Fresh gives away 50,000 burritos

August 3, 2009

Baja Fresh Mexican Grill gave away more than 50,000 free burritos with the purchase of a regular drink on July 22.    The massive give away created a 7…

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Rubio's to announce Q2 results

July 28, 2009

Rubio's Restaurants Inc. will hold a conference call Aug. 3 at 5 p.m. Eastern time to discuss its results for the second quarter ended June 28. The company…

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How Boloco capitalized on social media experiment

July 27, 2009

Boston-based Boloco, a fresh Mex Mex chain with 16 units, saw its coupon retention rate increase from 350 to 900 redemptions after it posted an image of…

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Chipotle reports 14% revenue increase

July 22, 2009

While same-store sales for Chipotle Mexican Grill Inc.'s second quarter grew a slight 1.7 percent, the company has reported a 14 percent increase in revenue. …

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Baja Fresh opens 6th franchised unit, shifts strategic gears

by Valerie Killifer — senior editor, NetWorld Alliance

July 20, 2009

Baja Fresh Mexican Grill continues to push its franchise development with the opening of a location inside California's Hilton Anaheim. The location marks the…

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California Tortilla rolls out carnitas LTO

July 19, 2009

ROCKVILLE, Md. — California Tortilla has announced it has updated their limited-time-offer menu for the third quarter with three new pork carnitas-based items…

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La Salsa opens in Valencia, Calif.

July 13, 2009

CYPRESS, Calif. — La Salsa Fresh Mexican Grill has announced the July 10 grand opening of its newest location at 26906 N. The Old Road in Valencia, Calif.

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Chipotle partners with filmmakers to promote 'Food, Inc.'

July 12, 2009

DENVER — Chipotle Mexican Grill is joining forces with Magnolia Pictures, Participant Media and River Road Entertainment to help promote their critically…

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Chipotle becomes first restaurant to receive platinum LEED certification

July 8, 2009

DENVER — Chipotle Mexican Grill has announced that it has been awarded Platinum level LEED certification by the U.S. Green Building Council (USGBC) for its…

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Chipotle to host $10,000 ad contest

July 6, 2009

DENVER — Chipotle Mexican Grill has announced that it will pay one winner $10,000 for their ad submission and may put the winner's favorite food combination on…

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California Tortilla hosts secret password day

July 5, 2009

ROCKVILLE, Md. — California Tortilla will host a "Secret Password Day" on July 22 in honor of their recent victory in Washingtonian Magazine's "Best Burrito…

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Qdoba, Tetherball partner on mobile loyalty program

July 1, 2009

INDIANAPOLIS — Tetherball, an industry provider of mobile loyalty and rewards solutions, has announced the launch of Qdoba Mobile Rewards, designed to expand…

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California Tortilla launches script-writing contest

June 29, 2009

ROCKVILLE, Md. — California Tortilla will launch a radio campaign this summer to celebrate its Washingtonian Magazine rank as Washington, D.C.'s, Best Burrito.

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Chipotle set to announce Q2 results

June 24, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that it will host a conference call to discuss second quarter 2009 financial results July 22, 2009, at…

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California Tortilla voted best burrito

June 23, 2009

ROCKVILLE, Md. — California Tortilla was voted "Best Burrito" by readers in the July 2009 issue of Washingtonian Magazine. The hotly contested category…

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Qdoba announces 3-year deal with Boston Red Sox

June 22, 2009

BOSTON — Qdoba Mexican Grill has announced it has signed a three-year marketing and concessions agreement with the Boston Red Sox, earning the designation as…

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Salsarita's announces new store openings

June 21, 2009

CHARLOTTE, N.C. — Salsarita's Fresh Cantina has announced it has opened in 2009 four new restaurants and signed agreements for 28 more locations in the United…

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Qdoba franchisee capitalizes on Penguins coach's pre-game visits

June 18, 2009

Advertising Age: Pittsburgh Qdoba franchisee Chad Brooks noticed when the coach of the Pittsburgh Penguins came in for his "lucky burrito" before every game.

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