Taco Del Mar celebrates Global Forgiveness Day with free tacos

August 18, 2009

Fresh Mex chain Taco Del Mar is spreading good karma, peace and love in anticipation of Global Forgiveness Day, the company has announced. Guests can go to the…

Tijuana Flats names new CEO

August 18, 2009

Tijuana Flats Burrito Co. has named chief operating officer Brian Wheeler as the company's new CEO. Former CEO Camp Fitch will now serve as chairman of…

Qdoba targets Central Ohio for growth

August 13, 2009

Now that Baja Fresh has left the Central Ohio region, Qdoba has plans to further develop the region.   According to an article in The Columbus Dispatch, Qdoba…

Salsarita's launches back-to-school promo

August 11, 2009

Fresh Mex chain Salsarita's Fresh Cantina has launched a back-to-school scratch & win promotion, the company has announced.   During August and September…

Consumer concern over sodium intake impacts product development

August 11, 2009

Americans love sodium, but many consumers are starting to pay more attention to their intake, according to new research from consumer, product and market…

California Tortilla rated best value in Zagat guide

August 9, 2009

California Tortilla has been named among the top 5 in the "Best Buys: Bang for Buck" category in the 2010 Zagat survey released last week. This is in addition…

Qdoba parent Q3 net down 34%

August 4, 2009

Jack in the Box Inc., parent company of Qdoba Mexican Grill, has reported that systemwide same-store sales at Qdoba were down 2.8 percent in the third quarter…

Pollo Tropical, Taco Cabana comps down in Q2

August 3, 2009

Carrols Restaurant Group Inc., parent company of Carrols Corp., has reported that same-store sales decreased for its Burger King franchise stores as well as…

Rubio's net income increases 53%

August 3, 2009

Rubio's Restaurants Inc. has reported financial results for the second quarter and first half of the fiscal year ended June 28.   Comparable store sales…

Baja Fresh gives away 50,000 burritos

August 3, 2009

Baja Fresh Mexican Grill gave away more than 50,000 free burritos with the purchase of a regular drink on July 22.    The massive give away created a 7…

Rubio's to announce Q2 results

July 28, 2009

Rubio's Restaurants Inc. will hold a conference call Aug. 3 at 5 p.m. Eastern time to discuss its results for the second quarter ended June 28. The company…

How Boloco capitalized on social media experiment

July 27, 2009

Boston-based Boloco, a fresh Mex Mex chain with 16 units, saw its coupon retention rate increase from 350 to 900 redemptions after it posted an image of…

Chipotle reports 14% revenue increase

July 22, 2009

While same-store sales for Chipotle Mexican Grill Inc.'s second quarter grew a slight 1.7 percent, the company has reported a 14 percent increase in revenue. …

Baja Fresh opens 6th franchised unit, shifts strategic gears

by Valerie Killifer — senior editor, NetWorld Alliance

July 20, 2009

Baja Fresh Mexican Grill continues to push its franchise development with the opening of a location inside California's Hilton Anaheim. The location marks the…

California Tortilla rolls out carnitas LTO

July 19, 2009

ROCKVILLE, Md. — California Tortilla has announced it has updated their limited-time-offer menu for the third quarter with three new pork carnitas-based items…

La Salsa opens in Valencia, Calif.

July 13, 2009

CYPRESS, Calif. — La Salsa Fresh Mexican Grill has announced the July 10 grand opening of its newest location at 26906 N. The Old Road in Valencia, Calif.

Chipotle partners with filmmakers to promote 'Food, Inc.'

July 12, 2009

DENVER — Chipotle Mexican Grill is joining forces with Magnolia Pictures, Participant Media and River Road Entertainment to help promote their critically…

Chipotle becomes first restaurant to receive platinum LEED certification

July 8, 2009

DENVER — Chipotle Mexican Grill has announced that it has been awarded Platinum level LEED certification by the U.S. Green Building Council (USGBC) for its…

Chipotle to host $10,000 ad contest

July 6, 2009

DENVER — Chipotle Mexican Grill has announced that it will pay one winner $10,000 for their ad submission and may put the winner's favorite food combination on…

California Tortilla hosts secret password day

July 5, 2009

ROCKVILLE, Md. — California Tortilla will host a "Secret Password Day" on July 22 in honor of their recent victory in Washingtonian Magazine's "Best Burrito…