How Boloco capitalized on social media experiment

July 27, 2009

Boston-based Boloco, a fresh Mex Mex chain with 16 units, saw its coupon retention rate increase from 350 to 900 redemptions after it posted an image of…

Chipotle reports 14% revenue increase

July 22, 2009

While same-store sales for Chipotle Mexican Grill Inc.'s second quarter grew a slight 1.7 percent, the company has reported a 14 percent increase in revenue. …

Baja Fresh opens 6th franchised unit, shifts strategic gears

by Valerie Killifer — senior editor, NetWorld Alliance

July 20, 2009

Baja Fresh Mexican Grill continues to push its franchise development with the opening of a location inside California's Hilton Anaheim. The location marks the…

California Tortilla rolls out carnitas LTO

July 19, 2009

ROCKVILLE, Md. — California Tortilla has announced it has updated their limited-time-offer menu for the third quarter with three new pork carnitas-based items…

La Salsa opens in Valencia, Calif.

July 13, 2009

CYPRESS, Calif. — La Salsa Fresh Mexican Grill has announced the July 10 grand opening of its newest location at 26906 N. The Old Road in Valencia, Calif.

Chipotle partners with filmmakers to promote 'Food, Inc.'

July 12, 2009

DENVER — Chipotle Mexican Grill is joining forces with Magnolia Pictures, Participant Media and River Road Entertainment to help promote their critically…

Chipotle becomes first restaurant to receive platinum LEED certification

July 8, 2009

DENVER — Chipotle Mexican Grill has announced that it has been awarded Platinum level LEED certification by the U.S. Green Building Council (USGBC) for its…

Chipotle to host $10,000 ad contest

July 6, 2009

DENVER — Chipotle Mexican Grill has announced that it will pay one winner $10,000 for their ad submission and may put the winner's favorite food combination on…

California Tortilla hosts secret password day

July 5, 2009

ROCKVILLE, Md. — California Tortilla will host a "Secret Password Day" on July 22 in honor of their recent victory in Washingtonian Magazine's "Best Burrito…

Qdoba, Tetherball partner on mobile loyalty program

July 1, 2009

INDIANAPOLIS — Tetherball, an industry provider of mobile loyalty and rewards solutions, has announced the launch of Qdoba Mobile Rewards, designed to expand…

California Tortilla launches script-writing contest

June 29, 2009

ROCKVILLE, Md. — California Tortilla will launch a radio campaign this summer to celebrate its Washingtonian Magazine rank as Washington, D.C.'s, Best Burrito.

Chipotle set to announce Q2 results

June 24, 2009

DENVER — Chipotle Mexican Grill Inc. has announced that it will host a conference call to discuss second quarter 2009 financial results July 22, 2009, at…

California Tortilla voted best burrito

June 23, 2009

ROCKVILLE, Md. — California Tortilla was voted "Best Burrito" by readers in the July 2009 issue of Washingtonian Magazine. The hotly contested category…

Qdoba announces 3-year deal with Boston Red Sox

June 22, 2009

BOSTON — Qdoba Mexican Grill has announced it has signed a three-year marketing and concessions agreement with the Boston Red Sox, earning the designation as…

Salsarita's announces new store openings

June 21, 2009

CHARLOTTE, N.C. — Salsarita's Fresh Cantina has announced it has opened in 2009 four new restaurants and signed agreements for 28 more locations in the United…

Qdoba franchisee capitalizes on Penguins coach's pre-game visits

June 18, 2009

Advertising Age: Pittsburgh Qdoba franchisee Chad Brooks noticed when the coach of the Pittsburgh Penguins came in for his "lucky burrito" before every game.

Parents magazine rates best fast casuals

June 17, 2009

Corner Bakery Cafe, Fazoli's, Noodles & Company, Taco Del Mar and others made the Parents magazine list of Top 10 Best Fast Casual Restaurants in 2009. …

Pollo Tropical, Taco Cabana investors sell common stock

June 15, 2009

SYRACUSE, N.Y. — Carrols Restaurant Group Inc., parent Company of Carrols Corp., has announced that its long-time institutional investors, funds managed by…

Panchero's opens in two new markets: Calif. and Maryland

June 15, 2009

CORALVILLE, Iowa — Panchero's Mexican Grill has announced the opening of its premier restaurants in California and Maryland, in the cities of San Diego and…

California Tortilla launches kids activity book

June 8, 2009

ROCKVILLE, Md. — Kids will eat for free June 10 at California Tortilla as the brand introduces its first kids activity book. For each adult entree purchased, a…