Marketing

Wingstop, Sour Patch Kids create Wicked Punch wing flavor for Halloween

October 13, 2026

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Dallas-based Wingstop has teamed up with Sour Patch Kids to create Wicked Punch, a limited-time wing flavor for Halloween.

Wicked Punch features a sour-then-sweet redberry glaze topped with Sour Patch Kids Bitz. The flavor will be available across all proteins.

Club Wingstop members can try the flavor starting Oct. 23, ahead of its nationwide launch Oct. 27. The offering will be available through Nov. 5, while supplies last.

Wingstop operates and franchises more than 3,000 restaurants worldwide, with approximately 98% of the total restaurant count owned by brand partners. The company generated more than $5 billion in systemwide sales in fiscal 2025.