Tropical Smoothie Cafe signs multi-unit deal for Florida expansion

Tropical Smoothie Cafe has signed a second deal in less than a year with franchisee and U.S. Army veteran Emily Harrington. Harrington, who has four locations open in Tampa with her fifth slated to open in January 2018, has committed to opening eight more cafes over the next several years throughout Pasco County.

The chain has experienced a surge in franchise development recently, with Harrington's two multi-unit deals contributing to the more than 180 agreements signed in 2017 alone, Mike Rotondo, CEO of Tropical Smoothie Cafe, said in a company press release.

Harrington's ultimate goal is to own at least 50 Tropical Smoothie Cafe's throughout Florida. She owned 42 Hardee's restaurants prior to joining Tropical Smoothie Cafe.

"I come from an extensive background in the franchise and foodservice industry, which gave me a unique edge when researching brands to invest in. Through my own experience, I know what it takes for a concept to be successful and it was obvious to me that Tropical Smoothie Cafe possessed those qualities," Harrington said. "It's better-for-you food and smoothie line-up is impressive in and of itself, but after signing my first agreement, working with the company's seasoned leadership team and further familiarizing myself with the business model, I knew that this brand was a standout in the industry.

Tropical Smoothie Cafe has franchise opportunities across the U.S. in markets such as Indianapolis, Kansas City, Houston, St. Louis, Philadelphia, Minneapolis, Pittsburgh and Columbus among others, Rotondo said.

"As our 20th anniversary year comes to an end, we have several accomplishments to celebrate, such as surpassing our goal of opening 100 locations in 2017 and signing a record number of franchise agreements in a year," he said. "It's because of our passionate and committed franchisees like Emily Harrington that Tropical Smoothie Cafe has accelerated development and rapidly grown its footprint nationwide. Since joining the company last year, Emily's industry expertise has been a driving force in our efforts to further expand in the brand's founding state of Florida and we're proud to have her as a partner in our franchisee network."


Topics: Coffee / Specialty Beverages, Franchising & Growth

Companies: Tropical Smoothie Café


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