Tropical smoothie Cafe elevates digital experience

Tropical Smoothie Cafe has updated its mobile app and reinvigorated its loyalty program. Coupled with a newly designed website, the advancements were developed to enhance the overall digital and dine-in cafe experience through added convenience for guests, Rob Collins, chief marketing officer, said in a company press release.

"We continue to innovate our digital offerings to ensure a seamless guest experience across all of our platforms," Collins said in the release. "The recent enhancements with our refreshed website, mobile ordering app and loyalty program are just the next steps in our continued focus and investment in anticipating and meeting guests needs through technology."

The newly revamped website features a simplified entrance to the online ordering platform, providing a more user-friendly experience. The site also features new imagery that highlights the brand's better-for-you food and beverage options, as well as promotional menu items and limited-time offers, Collins said.

The chain's updated Tropical Rewards app further enhances the digital cafe experience by prioritizing convenience and placing control of on-demand ordering and payment at the guests' fingertips. Tropical Smoothie Cafe is making additional strides with customer engagement through its revitalized loyalty program, which provides new rewards, birthday gifts, and surprise and delight offers that guests can conveniently earn and redeem across all channels, Collins said.

"Our customers are at the center of everything we do and we know convenience is a key factor in all of their lives," he said. "Their needs are always evolving and we're committed to giving them the best experience possible. By integrating this new and updated technology, we're providing a more convenient, engaging and interactive way for consumers to connect to our brand."

Topics: Systems / Technology

Companies: Tropical Smoothie Café

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