News

Toast partners with Punchh restaurant marketing cloud to improve customer engagement

March 29, 2017

Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and customized restaurant experiences, according to a press release. Punchh will provide restaurant operators with access to real-time consumer information gathered at the point of sale, enabling them to create and launch personalized campaigns across multiple channels, including mobile devices.

Punchh clients include more than 75 restaurant chains, including Coffee Bean & Tea Leaf, El Pollo Loco, Moe's Southwest Grill, Pieology, Quiznos and Smashburger. The Punchh integration aims to make users' restaurant operations simpler. 

"Toast continues to expand its API partner program, a best-in-class partner ecosystem, giving our customers access to powerful tools in order to streamline operations and grow revenue," Toast CEO Chris Comparato said in the press release. "Our partnership with Punchh is another example of how Toast enables restaurants of all sizes with robust tools to create the perfect guest experience."

Through the integration, Toast restaurant POS users will be able to deliver personalized, digital experiences to consumers that will:

• drive customer engagement through any channel, including point-of-sale, kiosk, mobile apps and website;
• leverage point-of-sale data gathered at any consumer touchpoint;
• personalize marketing across traditional and emerging channels; 
• increase consumer engagement and build loyalty through personalized offers, ordering, payments, feedback, surveys, gift cards, games and more; and
• track performance in real-time.

"We are thrilled to partner with Toast, the leading provider of technology for point-of-sale and managing restaurant operations," said Punchh CEO Shyam Rao. "By combining their technology with our best-in-class restaurant marketing cloud, restaurants will be able to deliver superior customer experiences while increasing growth and profitability." 

Toast offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface, according to the release. The platform also features revenue-driving tools, including physical and digital gift cards, loyalty programs and online ordering.