The Halal Guys heat up weekend for rewards members

The Halal Guys is firing up this weekend for its rewards members, who will get free servings of the brand’s spicy hummus as part of the last three days of this LTO. 

The chain said in an email that on Friday, Saturday and Sunday, rewards members can net a free order of the kicky garbanzo bean side with any platter or sandwich order. This is the stuff, by the way, made with the restaurant’s own fired-up hot sauce, just so customers go in fully aware of the heat they’re turning on. 

The spicy hummus LTO ends Sunday. 

Topics: Business Strategy and Profitability, Loyalty Programs, Marketing / Branding / Promotion

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