Study: Fast casual customers want more digital ordering opportunities

Dec. 7, 2017

Digital ordering is more popular than ever, according to the 2017 Online and Mobile Ordering Index, which found that nearly two-thirds of fast casual customers plan to order online in the coming year. 

The index — created by Tillster, a provider of digital ordering and engagement solutions for restaurants, and research firm, SSI — polled more than 2,000 restaurant customers in the U.S. to discover how ordering technologies influence purchasing behavior. The Index examines which digital ordering strategies — whether through a restaurant's website or mobile app — could best serve restaurants as they look to grow sales and engage with customers through 2018 and beyond, according to a company press release.

Findings included: 
•    In the past 12 months, 58 percent of customers ordered a meal via website or mobile app.
•    1 in 10 apps on a customer's phone is a restaurant mobile app.
•    57 percent of Fast Casual customers say pre-ordering is the feature they would most like to see from a restaurant mobile app.
•    42 percent of QSR customers say pre-ordering is a feature they would most like to see from a restaurant mobile app.
•    When ordering for a family or group, 93 percent prefer online and 82 percent prefer in-store.

Topics: Online / Mobile / Social, Online Ordering, Trends / Statistics

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